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Charting the Critical Decline Of the 'Transformers' Franchise

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Jun 26, 2014 | 1:48pm EDT

Transformers Age of ExtinctionParamount Pictures via Everett Collection

Every two or so years, when the sun is at its hottest and summer blockbuster season is reaching its peak, a long shadow is cast over the movie theaters of the world, bringing with it dread, despair, and a week-long migraine. It is time for another Transformers movie. The latest one, which arrives in theaters on Friday whether we like it or not, does away with the established story of Shia LaBeouf, his trusty car and the gorgeous girlfriend who isn’t given much to do, and instead places the fate of the world in the toned arms of Mark Wahlberg.

There aren’t many people who are expecting Transformers: Age of Extinction to be a great film. In fact, most fans and critics are expecting the film to be torn to shreds by the press, many of whom had the pleasure of doing the exact same thing to its predecessors. Though most of the world now regards Michael Bay as the architect of the downfall of modern cinema, it’s worth remembering that there was a time when he wasn’t the most reviled filmmaker in America. But if you follow the reviews for the first three Transformers films, you can almost pinpoint the exact point of no return.

Transformers
It might be difficult to remember – three very long, very loud movies later – but the first installment in the Transformers series was actually relatively well-received. By that, of course, we mean that it received mixed reviews rather than outright scathing ones. Still, there were plenty of critics who were never a fan of the franchise, and made their disdain for Bay’s most famous works clear from the beginning.

Some were upset over what had become of such a beloved part of their childhood:

Transformers is a terrible film. It’s not even bad in a campy, funny way that is enjoyable in the right mindset. It’s bad in a horrible way that makes you wish you’d spent your evening doing something other than ruining your childhood memories.” - Sean Gandert, Paste Magazine

Many found it difficult to follow the film, which was somehow simultaneously overly-complicated and full of holes:

“The story has something to do with Autobots and Decepticons battling to be the first to get to what amounts to a giant battery pack (a "cube of infinite power," someone calls it, I think) that's been held for decades by the U.S. military in — oh, never mind.” – Bob Mondello, NPR

Or, they just had trouble looking past one glaring fault:

“Even by Michael Bay standards, this movie is vapid.” – James Berardinelli, Reelview

Transformers Age of ExtinctionParamount Pictures via Everett Collection

Transformers: Revenge of the Fallen
Because audiences failed to heed these early warnings, the first film made enough money to warrant a sequel, two years later. A sequel which took all of the worst parts of the first Transformers film, made them louder, more obnoxious and four times as long, pumped them full of steroids and then strung them out to create a full movie. A sequel which will one day be remembered if not for its quality, than for the exuberance that critics showed in tearing it to shreds.

First, they ripped apart the script:

Describing the plot of Revenge of the Fallen pretty much equates to making “boom, crash, kablooey” noises, but I’ll attempt to distill all the boring, non-explodey elements into this bite-sized paragraph.” – Simon Miraudo, Quick Flix

 “Much of this film was put together during the Writer's Strike, and I'm guessing Michael Bay never once worried about it.” – Drew McWeeney, HitFix

Then, they tackled the exhausting experience that was sitting through Transformers: Revenge of the Fallen:

“It’s like standing in the middle of a dust storm and opening your eyes to let the grit pour in.” – Josh Tyler, CinemaBlend

“Trying to take in this movie is akin to shaking up a snowglobe and paying attention to glitter shard No. 432,581: When two similarly-colored CG robots are simultaneously morphing and punching each other in the head, it’s impossible to figure out where one ends and the other begins, resulting in a visual cacophony that goes hand-in-hand with the bowels-rattling bassline and the shrieking, incoherent dialogue.” – Alsonso Duralde, MSNBC

Some put the blame squarely on Bay’s shoulders:

“Sweet Jesus! Does Michael Bay not know how to make a movie?” – Michael Edwards, What Culture

But nobody summed up the contempt that critics held for this movie quite like the legendary Roger Ebert, who was primarily concerned with helping moviegoers save their money:

“If you want to save yourself the ticket price, go into the kitchen, cue up a male choir singing the music of hell, and get a kid to start banging pots and pans together. Then close your eyes and use your imagination.”

Transformers: Dark of the Moon

Just when we thought that we were free, that there was no way for Bay to come back from the torrent of abuse that was levelled at him as a result of Transformers 2, along came Dark of the Moon, because this is Hollywood, and it doesn’t matter how terrible a film is as long as it makes boatloads of money. On the whole, though, critics seemed to like the third movie a lot better, and focused on the positives:

“With his third, and by all accounts final, try director Michael Bay has made what is probably his best Transformers film yet. Which means that it is merely mind-numbingly bad rather than eye-gougingly bad.” – Joshua Starnes, ComingSoon

“There is more of a plot this time. It is a plot that cannot be described in terms of structure, more in terms of duration. When it stops, it's over.” – Roger Ebert, RogerEbert.com 

“It's better than 2009's horrendous Transformers 2, but almost anything is.” – Claudia Puig, USA Today

At least McDreamy gets sucker punched. Simple pleasures.” – Kieth Uhlich, Time Out NY

But there were still some who couldn’t look past the marginal improvements that Bay and his team made in the third installment, and instead remained focused on all of its loud, headache-inducing faults:

Transformers: Dark of the Moon, a work of ineffable soullessness and persistent moral idiocy, concludes with Chicago taking it in the shorts for 50-odd minutes, at the hands of the Decepticons in an alien takeover scored, partially, to an emo-ballad mourning the "cataclysm" of it all.” – Michael Phillips, Chicago Tribune

Transformers 3 is one of the stupidest movies I've seen since Transformers 2.” – Scott Weinberg, Twitch

And then there was one critic who managed to sum up the way that critics and moviegoers everywhere feel about Bay, his movies, and the Transformers franchise as a whole, in one pithy sentence. Never has something so scathing, so true, and so unbearably funny been said so succinctly.

“I am no expert in theology, but I'm pretty sure evil looks a lot like Transformers 3 – Will Leitch, Yahoo Movies

Well, on the bright side for Transformers: Age of Exctinction, it truly can only go up from here.

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