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Rovio Launches An 'Angry Birds' Movie

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Jul 05, 2011 | 10:13am EDT

angry birdsRovio Mobile, the Finnish company behind the hit game Angry Birds, has a plan to break into animation. According to Variety, the company plans to “become another Pixar”, perhaps in reference to the fact that Pixar got its start as a cheap cash-in to a video game that doesn’t actually have a plot... wait, no, that didn’t happen, because that does not make any sense. Along with the animated feature, Rovio is interested in turning Angry Birds into a “larger entertainment franchise” that will include animated shorts, TV shows, and licensed merchandise, such as the plush versions of the characters already on sale. An Angry Birds cookbook is already in development.

In case you figured that this was all a post Fourth of July misunderstanding brought about by some bad coleslaw, Rovio has already brought producing talent on board. Marvel Studios chairman David Maisel has been hired as a special advisor for the fledgling film company. Rovio CEO Mikhael Hed claimed that Maisel’s prior experience adapting comic-book franchises at Marvel made the producer a good fit for the video game adaptation. "Two people I know that have gone outside the studio system and built a very significant entertainment business that managed to break through on the movie side. Since that's our aspiration as well -- and George Lucas was unavailable -- David was really the best person we could have hoped to work with." Said Hed, marking the first time that a flattering comparison was made to George Lucas since 1998.

While some critics, namely me, would point out the possible problems associated with adapting a property with less plot than your average beer commercial, Maisel seems confident of the brand’s personal appeal. "People are interacting with these characters six inches from them each time they play, and that creates an emotional connection," Maisel said. "This is not an American thing. It's not even a Finnish thing. It's a global thing that's something I've never seen before.” To give Maisel some credit, people do form intimate relationships with video game characters all the time- I’ve been deeply embroiled in a love-hate relationship with the Long Blue Tetris block for some time now.

We here at Hollywood.com will keep you updated as more information appears. At the moment, I’m going to propose Christian Bale for the role of Angry Bird #1, Christoph Waltz for the villainous Pig With A Mustache, and Ryan Reynolds as The Wall. Hopefully, it will turn out a little like the trailer below, from Roosterteeth.

Source: Variety

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