Everybody knows that the only surefire way to earn popularity is via the time-tested Kardashian Method. The first family of American reality television have even proven more powerful than the likes of Oprah Winfrey: The Hollywood Reporter reveals that the family's Sunday appearance on the OWN's Oprah's Next Chapter helped to boost the program's ratings by a significant nine percent.
The first part of the Kardashian family's Next Chapter interview aired on Sunday, June 17, a day stocked with the heavy competition of professional golf and basketball broadcasts. Still, Part I took in approximately 1.1 million viewers, topping the majority of the series' previous episodes. The Kardashians' second installment, which aired Sunday, June 24, managed the even greater intake of 1.2 million, earning it the bronze medal for highest rated broadcast since OWN's inception. Previous Oprah's Next Chapter episodes featuring the family of Whitney Houston (following her death) and controversial televangelist Joel Osteen rank as the first and second highest rated broadcasts, respectively, with 3.5 million and 1.6 million viewers each.
The Kardashians episodes featured sisters Kim, Kourtney, and Khloe Kardashian, their mother Kris Jenner and stepfather Bruce Jenner, brother Rob Kardashian, half-sisters Kendall and Kylie Jenner, Kourtney's live-in boyfriend Scott Disick, and Khloe's husband Lamar Odom.