Nerds! Okay, so that wasn't the expletive I shouted after I sampled the new Ben & Jerry's flavor dedicated to 30 Rock, "Liz Lemon Greek Frozen Yogurt with a Blueberry Lavender Swirl." But this is a family-friendly site, so we'll stick to nerds. On Thursday night, I was there as Ben & Jerry's co-founder Jerry Greenfield unveiled the flavor at a party in New York City to a crowd of millions. (Hundreds.) What does the ice cream taste like, you ask? Disappointment.
When you hear that Ben & Jerry's is giving Liz Lemon a flavor, you expect to taste the flavors that make Liz Lemon Liz Lemon — the foods that make her want to go to there. Mini Taco Bell gordita crunches. Adorable little sandwiches. BITE-SIZED CHEESY BLASTERS. After all, they gave Jimmy Fallon — her late-night network cohort — "a vanilla bean base with salty caramel swirls and crunchy fudge-covered potato chip clusters." So very Fallon! Why wouldn't Lemon, one of TV's most beloved foodies, get the same treatment? Right? RIGHT?
Wrong. Instead, she was given a snack more appropriate for contestants on The Biggest Loser. I'm not saying that LLGFYwaBLS is the worst thing I've ever tasted (I do enjoy some health food now and then), I'm just saying that Lemon herself would never eat it. This is a woman who used her fake pregnancy as an excuse to consume four sandwiches, instead of her normal two. A woman who has shotgunned a pizza. A woman whose local hot dog vendor is worried about her health. She'd rather give up late night cheese than switch from regular, full-calorie ice cream to Fro-Yo, a snack for people who actually go to yoga, and don't just talk about it.
Ben & Jerry's, I still love you — in fact, after I go out tonight, I'll probably consume the entire pint of Half Baked I'm anticipating buying at 3AM. But your 30 Rock flavor is a bigger lie than the one Jenna Maroney perpetuated about Mickey Rourke. Someone call a Rural Juror.
Follow Shaunna on Twitter @HWShaunna
[PHOTO CREDIT: NBC]
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