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'Smash' and Burn: NBC's Musical Series Nearly Ties Ratings of 'Hart of Dixie'

By:
Mar 06, 2013 | 6:02pm EST
NBC's Smash is in the ratings toilet

Oh, Smash. Not even with umpteen chances have you been able to turn around your sinking ratings ship. Bringing on Jennifer Hudson couldn’t stem the viewer hemorrhage, nor could getting rid of Ellis. And now, the NBC musical series faces its gravest indignity yet: nearly sinking to the viewership numbers of The CW’s Hart of Dixie, a show that — even on the ratings challenged network — is in jeopardy.

Week-to-week Smash dropped 22%, putting it within a tenth of Hart of Dixie’s demo rating. NBC has put so very much into promoting and marketing the show — out of a lineup that this season has featured only one hit, Revolution — that it seems incredibly unlikely that they will cancel it before the end of the season. Sometimes a network has just got to suck it up and feel the pain. At least this means producers Craig Zadan and Neil Meron should have enough time to write true series finale for the fans.

RELATED: ‘Smash’ Superlatives: ‘Dramaturg’ Outrageousness

Another musical show at the opposite end of the ratings spectrum faces a challenge of its own. American Idol is almost on the verge of being bested by a scripted series. Overall, the two hours of Idol still beat the one-hour of NCIS in the key, advertiser-coveted 18-49 demo. But it needed that second hour to do it. Just comparing the 8:00 p.m. slot for both shows, NCIS squeaks past Idol 3.3 to 3.2. To say nothing of the fact that NCIS’ overall viewership of 20.3 million dwarfed Idol’s 11.5 mil.

Maybe people are just really tired of folks breaking out into song.

Follow Christian Blauvelt on Twitter @Ctblauvelt

[Photo Credit: NBC] 


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