TV News

MTV, VH1, & CMT To Celebrate 'Music Independence Day' By...Airing Music Videos Again!

By:
Jun 12, 2013 | 12:24pm EDT
Credit: MTV

MTV, VH1, and CMT are going to air music videos again! But don't get too excited. It's only for one day. On July 4 the cable networks are turning back the clock and devoting their whole lineups to music videos for "Music Independence Day." The idea is that it can be difficult for emerging artists to promote themselves in a very cluttered YouTubeVerse, so why shouldn't networks ostensibly devoted to music help out? That's why MTV will highlight artists like Justin Timberlake, Macklemore, Ryan Lewis, and Bruno Mars, VH1 will be all about Pink, Maroon 5, and Alicia Keys, and CMT will show vids from Carrie Underwood, Luke Bryan, and the Avett Brothers. Exactly the artists who are desperate for exposure.

Okay, so that list of talent doesn't exactly indicate that MTV, VH1, and CMT are trying to help emerging artists with "Music Independence Day." Those big names will likely serve as a hook to lure viewers who then may stumble upon a newcomer. To that end the networks are actually allowing up-and-coming acts to create "artist profiles" on their websites to compete for a chance for their videos to appear on air. 

Will you be watching?

Follow Christian Blauvelt on Twitter @Ctblauvelt | Follow Hollywood.com on Twitter @Hollywood_com

More:
New ‘World War Z’ Footage Debuts in Muse Music Video
The 9 Weirdest Moments from Ke$ha’s ‘Crazy Kids’ Music Video
Selena Gomez’ New Video Replaces Justin Bieber With a Real Man


From Our Partners:
Zoe Saldana Strips Down For Magazine (Celebuzz)
child stars33 Child Stars: Where Are They Now? (Celebuzz)

More TV News