HBO's empire is expanding.
After just one episode, the network has already ordered another seasons of its new drama Boardwalk Empire. But really, this isn't surprising. According to the New York Times, the network spent millions of dollars marketing the show and it paid off. The first episode gained 7.1 million viewers (plus the millions of others who pirated it online).
“All the ingredients aligned for this one, from Mark Wahlberg and Steve Levinson’s initial pitch, to Martin Scorsese’s enormous contributions as director and executive producer, to the genius of Terry Winter and the expertise of Tim Van Patten, to a stellar cast led by Steve Buscemi,” Michael Lombardo, the president of HBO Programming, said. “The response from the media and our viewers has been nothing short of amazing.”
Boardwalk Empire was the highest premiere for HBO since Deadwood in 2004, when it followed an episode of The Sopranos.
Bottom line, this show is awesome and will only get awesome-er. We're only one episode in, and can't wait for season two! Check out our recap of episode one right here.
Source: NYT Arts Blog