New Social App Lets People Vote on Pop Culture Lists; Drives Loyal Audience to Hollywood.com
NEW YORK - Buddy Media, which helps the world’s largest brands advertise within the social media world, and Hollywood.com today launched a new social media application on Facebook© and MySpace.com© that encourages people to vote on their favorite top 5 lists, on topics ranging from top 5 celebrity couples to top 5 basketball movies.
The application helps Hollywood.com reach and connect with entertainment fans as part of an effort to grow its base of loyal site visitors. Branded social media applications such as this one are an efficient and cost-effective way to engage key audience members in a way that provides entertainment or value to people.
“Hollywood.com fans are a savvy group of young entertainment enthusiasts that spend a lot of time online, specifically on social media sites,” said Ben Spoont, director of community for Hollywood.com. “This application helps us reach beyond our 5 million unique visitors and share our young, fun entertainment vibe with new fans, which in turn, will build social brand loyalty to Hollywood.com.”
Buddy Media’s research shows that social applications or “app-vertisements” can have engagement that is 75 times greater than the time consumers spend interacting with traditional banner ads.
“We have a track record of success in creating app-vertising campaigns that create social brand advocates. For Hollywood.com, a branded social application on MySpace is a natural extension of their offerings and messages, one that will extend the site’s entertainment value exponentially to more entertainment fans,” said Mike Lazarow, CEO of Buddy Media.
View the app-vertisement and vote for your favorite top 5 lists on MySpace (http://profile.myspace.com/Modules/Applications/Pages/Canvas.aspx?appId=125888) or on Facebook (http://apps.facebook.com/hollywoodtopfive/)
About Hollywood.com
Hollywood.com is the only 100% pure entertainment Web site dedicated to super-serving fans. Our mission is simple – we help users discover what movies to see, what TV shows to watch and what their favorite celebrities are up to. Hollywood.com is a meeting place for fans to connect with peers who share the same passion for all-things Hollywood. A privately-held company, Hollywood.com is based in Los Angeles. Visit us at http://www.Hollywood.com.
About Buddy Media
In today’s social media world, every brand needs a Buddy. Buddy Media develops and promotes social app-vertising campaigns that increase engagement and interaction between people and brands. Some of the world’s largest brands, including FedEx, New Balance, Time Inc. & Microsoft work with Buddy Media to create social brand loyalty. Based in NYC, Buddy Media is a privately held company backed by Softbank, European Founders Fund and GreyCroft partners amongst other investors. www.buddymedia.com