In any romantic comedy, the ending is something of a forgone conclusion, and in this case it's cheesed out to the max with soft focus lensing and cheap, repetitive dialogue. With that criticism out of the way, the fun of How To Lose a Guy in 10 Days is in how the story gets to its inevitable and overplayed climax--and this one's a doozy. Andie Anderson (Hudson) and Benjamin Barry (McConaughey) are two ambitious young creative types. She's a columnist for Composure magazine assigned to write an article about how to lose a guy in 10 days--and she has to do it by perpetrating every dating atrocity known to womankind on her gullible guy. He's an ad exec aspiring to leave beer and sports equipment accounts behind in favor of luxury items like diamonds--and the only way he's going to get there is to win a bet with his boss by making a girl fall in love with him before the big pitch to the client, a diamond consortium, in 10 days. Andie does everything she can think of to make Ben (aka Benny Wenny, Benji, Muffin, etc.) fall out of love with her, while Ben's effort to make her fall in love means he tolerates her every girlie invasion of his life, from chick flick marathons to Vagisil in the bathroom to a Celine Dion concert on the night of the MBA finals. The result is an ever-escalating joke that the audience is in on from the outset, and it works. Of course, I'm a sucker for romantic comedy, and if you can give it a quirky twist, so much the better, I say.