Christopher Bailey is the New Burberry CEO

Christopher Bailey is the New Burberry CEO

Christopher Bailey
LONDON, ENGLAND - SEPTEMBER 16: Designer Christopher Bailey appears on the runway after the Burberry Prorsum show at London Fashion Week SS14 at Kensington Gardens on September 16, 2013 in London, England. (Photo by Ian Gavan/Getty Images)

Here’s your morning metaphor: if you plan on working in fashion, you better be damned good at chess. Between the rooks and the kings and the Anna Wintours, you have to be prepared to see the sartorially savvy crowd play fashion musical chairs faster than you can you can call “checkmate”. 

It’s been a rough month for fashionistas – in between Marc Jacobs annoucing his exit at Louis Vuitton, to Nicolas Ghesquière supposedly taking over at the fashion house, it’s been a bit of a whildwind couple of weeks. Burberry is the latest of the legacy brands to announce a major change in their lineup, with Christopher Bailey taking over as the brand’s CEO.

Christopher Bailey will remain Chief Creative Officer, as well as CEO

In addition to spearheading Burberry and its expansion in both beauty and geography (there’s an ongoing effort to create a presence for the house in Japan), Bailey will remain the Chief Creative Officer for the company, as well. Don’t feel too bad about his predecessor, though – the former CEO, Angela Ahrendts, is shifting over to Apple as the new senior vice president of retail and online stores. Maybe that explains that iPhone 5C/Burberry mashup this past Paris Fashion Week?

This isn’t the first time a fashion executive was tapped by the computer powerhouse: former Yves Saint Laurent CEO Paul Deneve became a vice president of the the company, spearheading special projects. 

We hope that the added responsibility will inspire Bailey as opposed to weigh him down. His latest collection was adored by the critics, with some (including us) dubbing it his best yet. All eyes on you now, Bailey.

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