The Playboy mogul was stunned to learn on Monday (11Jul11) that speculation on the web suggested he'd passed away, and he immediately took to his Twitter.com page to clear up the reports.
In a series of posts, the star writes, "The rumors (sic) of my death are, as Mark Twain observed in a similar situation, greatly exaggerated. I'm very much alive & kicking.
"I'm lying in bed next to (girlfriend) Shera with a big smile on my face, reading tweets about my unexpected demise."
Hefner also revealed to fans that he was spending his day watching a programme detailing his marriage drama last month (Jun11), which saw fiancee Crystal Harris end their relationship just days before their planned wedding.
He adds, "The guys & I watched an early edit of 'Hef's Runaway Bride' tonight. The fans are going to love it."
Well ladies, we knew this wasn't going to last long - Hugh Hefner is back off the market. Former fiance, Crystal Harris, may be partying it up in Vegas on the weekend of their would-be wedding, but don't expect Hef to be crying over spilled silicon. He was cozying up to Miss January 2011, Anna Sophia Berglund, at the Playboy Mansion. The two were spotted making out during a movie night (while watching Runaway Bride perhaps?). Hef is mixing it up a bit with an older woman this time - Berglund is 24 days older than Harris. While his friends claim he is heartbroken, they also say "The image of an old man sitting at home broken-hearted is bad for business. Hugh knows that what's best for the brand is for him to start dating again no matter how much pain he is in." Yes, we wouldn't want feelings to get in the way of business...at least he's got his priorities in order. I guess good old Hef will just have to suck it up and force himself to date yet another hot, young woman. Life is hard.
How is Harris doing you may wonder? "I'm doing okay," she said. "I just had to get away. Today is the day and I just had to get away. I'm going back tonight so I just wanted to get away for the day." Harris was partying poolside at Las Vegas's Wet Republic party with reality star Heidi Montag. She's certainly made an enemy out of Hef's ex, Holly Madison, who is repulsed by Harris' actions. Madison tweeted, "That's a new low. That's disgusting and whoever booked her is tacky." Yes, because that's the only thing tacky about all this...
Hef's former fiancee - who jilted the publisher just days before the couple was to be married on Saturday (18Jun11) - was spotted living it up with reality TV star Heidi Montag poolside at Sin City's Wet Republic.
And Vegas regular Madison was far from impressed.
In a tweet, the former Playboy Playmate writes, "That's a new low... That's disgusting, and whoever booked her is tacky."