Joseph Gordon-Levitt has won his first Emmy Award thanks to his programme HitRecord On TV. The Inception actor is the creator, director and star of the variety show, which is based on his open-collaborative production company, HitRecord.
On Saturday (16Aug14), Gordon-Levitt and his team received the Outstanding Creative Achievement in Interactive Media for Social TV Experience at the Creative Arts Emmy Awards prizegiving. Last year (13), winners at the Creative Arts ceremony were only given a 45-second time limit for their acceptance speech, so Gordon-Levitt took to YouTube.com to post a two-minute video thanking everyone who had a part in earning the coveted trophy.
He said, "This is an abnormal show, so to have an established institution like the Emmys recognise us, it really means a lot." HitRecord on TV, which features the work of artists all over the world who submit their short films, live performances, cartoons and more, debuted in the U.S. earlier this year (14) and has already been renewed for a second season.
Actor Joseph Gordon-Levitt is taking his innovative Internet project to TV, showing off the best of the short films he has been compiling via his HitRecord.org initiative since 2010. The Dark Knight Rises star offered budding filmmakers, writers, musicians and illustrators a platform to share their ideas through the website and now he's hosting a new U.S. series, titled HitRecord on TV, where he'll debut the best of the contributions so far.
The first episode, which will air on cable channel Pivot on 18 January (14) will feature a short film, featuring actress Elle Fanning, about a young woman with night blindness.
In total, there will be eight shows in the series.
If you're wondering why it seems like Joseph Gordon-Levitt is everywhere these days, it's because he is. On Jan. 18, Pivot will premiere HitRECord on TV, a variety series with content created on the collaborative online production company that JGL founded. Your executive producer and host? Who else?
On paper, HitRECord is the complete opposite of a vanity project. Contributors from around the globe post their work — anything from short films to poetry — and the rest of the community is invited to add or manipulate that content however they'd like. So, someone you've never met may compose the perfect score to your silent movie. Or your poem could be remixed into a dubstep track. But let's hope not.
Anyway, it's pretty brilliant. This is the way that the internet works anyway. Content is constantly adopted and changed. Gordon-Levitt's found a way to validate that process, and any royalties earned by the work on the site is split 50-50 with the artists.
But take one look at any of the marketing for the site or the series and it looks like it's a one-man show. In the poster, JGL looms over a cartoon city, looking for all the world like he's conducting the plethora of weird creatures beneath him. Are we supposed to take this as a metaphor?
Maybe we're being too cynical. It's obviously a labor of love, and Gordon-Levitt is rarely seen at a premiere or on a chat show couch without his red HitRECord pin. If the face of the Don Jon star can bring attention to the work of thousands of artists who deserve all the awards we're giving to really attractive people for no reason, it's worth the concurrent self-promotion.
You just can't keep movie actors off the small screen these days.
Looper and Lincoln star Joseph Gordon-Levitt will be returning to the medium that first made him famous 12 years after the end of 3rd Rock from the Sun. And he's doing it by way of his smash success hitRECord, the online artists' collective that fields submissions from aspiring musicians, filmmakers, and comedians, in search of the next big act.
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Gordon-Levitt has joined forces with Participant Media to launch a variety series on Participant's new TV channel, Pivot, expected to launch August 1. The show, hitRECord TV, will do exactly what the online version has done: give a spotlight to artists who might not otherwise have the money or resources to publicize their work. Gordon-Levitt himself will host hitRECord TV, produce it, field submissions from musicians, filmmakers, and animators, and program the show's lineup of content. Meaning that before long, Gordon-Levitt may be able to add another title to his resume: mogul.
Will you be watching?
Follow Christian Blauvelt on Twitter @Ctblauvelt
[Photo Credit: Christopher Polk/Getty Images]
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In case you haven't seen the heartwarming trailer, 50/50 is a dramedy about a young man (Joseph Gordon-Levitt) who finds out he has cancer—with a fifty-fifty shot at surviving the disease. His support system includes his best friend (Seth Rogen) and a greenhorn therapist (Anna Kendrick).
In the below video, Gordon-Levitt, Rogen and the film's writer Will Reiser (who happens to be Rogen's close friend) discuss the film, Reiser's and Rogen's real-life experiences with the former's cancer, and a project that Gordon-Levitt is greenlighting. Through his production company HitRecord, Gordon-Levitt hopes to compile video diaries of people telling their own stories, moments of hardship where they were able to find humor. After the submission process, the actors hopes to turn the best ones into short films.
Watch the video to learn more about the project, how you can participate and gain a little insight into the upcoming 50/50, which reaches theaters September 30.