It seems the distraction of a hurricane can offer the perfect opportunity to quietly cancel a struggling show. Telepictures, a division of Warner Bros. Television, announced this morning to local affiliates that Anderson Cooper‘s daytime talk show, Anderson, will not be renewed for a third season. It will, however, remain on the air through summer 2013.
The move shouldn’t come as a shock. After disappointing ratings in its first year, Telepictures revamped Anderson‘s format, including adding a new set and instituting same-day tapings so the veteran CNN journalist could address breaking news. Unfortunately, those changes spurred little growth this fall when a second season debuted.
Cooper isn’t the only high-profile talk-show host who has struggled to break through in a mercurial daytime marketplace. New chatfests from Jeff Probst and Ricki Lake have also struggled, and even Katie Couric‘s highly anticipated new series bowed to only modest ratings.
In a statement, a spokesman for Warner Bros. Television said, ““We are extremely proud of Anderson and the show that he and the entire production team have produced. While we made significant changes to the format, set and produced it live in its second season, the series will not be coming back for a third season in a marketplace that has become increasingly difficult to break through. We will continue to deliver top-quality shows throughout next summer.”
In short, it may be impossible for anyone to launch a successful new talk show, so we shouldn’t necessarily be worried about Cooper, who still hosts AC 360 two hours a night, five nights a week on CNN, and is currently getting windswept on assignment in New Jersey covering Hurricane Sandy. (Although, perhaps we should be concerned about him in that last instance.)
In a statement of his own, Cooper said, ““I am very proud of the work that our terrific staff has put into launching and sustaining our show for two seasons. I am also grateful to Telepictures for giving me the opportunity, and indebted to viewers, who have responded so positively. I look forward to doing more great shows this season, and though I’m sorry we won’t be continuing, I have truly enjoyed it.”
[Photo Credit:Andres Otero/Wenn]
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