Aspiring New York actor Richard Breggs is a nice guy who, after years of refining his craft, has little to show for his hard work but a shabby Greenwich Village walk-up and a career that's stuck in neutral. In a last-gasp attempt at finding success, he decides to shed his nice-guy persona and don the vestments of a first-class heel. His reward for bad behavior is a juicy role in the hottest play on Broadway. Life becomes weirder when Richard awakens the next day in what appears to be a dream -- he's the star of his own successful sitcom, lives in a beautiful Beverly Hills home and apparently has limitless wealth. He's even got his own English butler, Edward. But on exploring this wonderful new life, Dick (as he's now called), finds that playing the jerk has its drawbacks. His beloved girlfriend Maggie is out of his life and everyone hate him. It's up to Dick, with the help of Edward, to become Richard again.