Down You Go | 1951
Four regular panelists compete. The moderator presents a cryptic clue representing a popular slogan, quotation, or phrase, which is indicated by a line of dashes, one per letter, on a large board. Players, who are informed of the mystery expression, receive one free guess. If the phrase is not identified, each panelist suggests a letter of the alphabet. If an incorrect letter is posed, that player is disqualified from that round and forfeits five dollars to the sender (home viewer) of the phrase.