Flights from New York’s John F. Kennedy International Airport to Las Vegas have been dubbed Entourage Air thanks to the show’s partnership with Richard Branson‘s Virgin America.
The in-flight product placement is HBO’s latest effort to promote Entourage‘s forthcoming fifth season–which will premiere when the Vegas-bound flight takes off on Sept. 7.
The promotion will also introduce Entourage Class–offering champagne, chocolates and beauty products to first-class passengers.
The network’s programming will be available on all Virgin America planes as part of the licensing deal, which runs through October 2009.
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