Good Morning America fans will be happy to learn that the well known morning show is getting an afternoon spinoff called Good Afternoon America. You get the connection, right? ABC confirmed the news on May 21, noting that the newly appointed extra hour will run for a total of nine weeks this summer.
The show will be co-hosted by GMA regulars Josh Elliott and Lara Spencer and is scheduled to launch on July 9 at 2 PM (ET/PT). GMA big-wigs Robin Roberts, George Stephanopolous and Sam Champion will reportedly make “special appearances” on the afternoon edition. Unlike the serious news covered during the traditional morning hours, GAA will focus on celebrities, pop cupture, lifestyle, and health.
This move comes shortly after GMA firmly knocked its rival Today out of the perennial top slot in the mornings (twice), breaking the NBC show’s 16-year winning streak in ratings. Since then, the two programs have battled back and forth, trading the winning spot from week to week.
Clearly, ABC is hoping to continue their recent ratings boost by replicating the success of Today’s fourth hour — an extension of its morning show hosted by Kathie Lee Gifford and Hoda Kotb — which features the hosts discussing celeb news and frequently enjoying a bevy of cocktails. The show has been successful enough to remain part of the NBC lineup since 2007.
So if its ABC counterpart, GAA, is just as successful, the world could be looking at a new morning show champ come next fall.
Will you tune in to watch Good Afternoon America this summer?