But let’s not forget that there’s a lot of hard work that goes into the production of this massive event, attended by a whopping 3 million people and watched by 50 million (it’s like the Super Bowl of holidays).
It’s not only, arguably, the most important marketing effort by Macy’s department stores, but it also involves major marketing efforts by other big brands, including McDonald’s, Pillsbury, Energizer, M&Ms and more.
Take a look at some of the familiar faces (aka brands) who we’ve seen floating by in recent years.
The Ronald McDonald Balloon
The Pillsbury Doughboy Balloon
M&Ms Balloon (they don’t look very happy though, no?)
The Monopoly Man
Ask Jeeves in 2004
And don’t forget Mr. Peanut!