Macy’s Thanksgiving Parade: 6 Most Overtly Promotional Balloons, Floats

Macy’s Thanksgiving Parade: 6 Most Overtly Promotional Balloons, Floats

Mcdonald's thanksgiving float
Mcdonald's thanksgiving float

2012HolidayBackButton651.jpgThe annual Macy’s Thanksgiving Day Parade is a mainstay for many TV watchers on Turkey Day. The A-List performers! The floats! Those fun giant balloons!

But let’s not forget that there’s a lot of hard work that goes into the production of this massive event, attended by a whopping 3 million people and watched by 50 million (it’s like the Super Bowl of holidays). 

It’s not only, arguably, the most important marketing effort by Macy’s department stores, but it also involves major marketing efforts by other big brands, including McDonald’s, Pillsbury, Energizer, M&Ms and more. 

Take a look at some of the familiar faces (aka brands) who we’ve seen floating by in recent years. 

The Ronald McDonald Balloon

Thanksgiving Balloon McDonald's

The Pillsbury Doughboy Balloon

Thanksgiving Balloon Pillsbury

M&Ms Balloon (they don’t look very happy though, no?)

Thanksgiving Balloon M&Ms

The Monopoly Man

Thanksgiving Balloon Peanut

Ask Jeeves in 2004

Thanksgiving Balloon Ask Jeeves

And don’t forget Mr. Peanut!

Thanksgiving Float Peanut

Do you mind seeing brands on parade?

[Photos: Wenn]


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