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Sarah Jessica Parker developing dating show

Sarah Jessica Parker is teaming up with Love Island producers to develop a new dating show for America’s Lifetime network.

According to Deadline.com, the Sex and the City star is working with ITV Entertainment, the firm behind the U.S. version of the hit U.K. romance-themed reality show to create Swipe Swap – a dating show billed as a “social experiment”.

Swipe Swap will reportedly follow two singles who trade places and adopt each other’s lifestyles – living in each other’s homes and visiting favorite bars and restaurants, as well as meeting closes friends and family in a bid to see if they are compatible.

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Parker, who will not be on camera, will produce via her Pretty Matches firm, alongside executive producers Adam Sher, Jordana Hochman, and Karen Kunkel Young from ITV Entertainment and Mioshi Hill and Gena McCarthy from Lifetime.

Before the coronavirus crisis, the actress was set to star alongside her husband Matthew Broderick in a revival of Neil Simons’ Plaza Suite on Broadway. It was due to open in March (2020) – but due to New York’s COVID-19 lockdown, the curtain won’t rise until the same month next year.

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