The 30-Second Seduction: Television Advertising--A Consumer Reports Special | 1984

Documentary
This special looks at the subtle power of TV commercials and provides information to help consumers analyze and evaluate advertising claims. The program contains interviews with media experts and commercial producers ...more
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Synopsis

This special looks at the subtle power of TV commercials and provides information to help consumers analyze and evaluate advertising claims. The program contains interviews with media experts and commercial producers, and focuses on Madison Avenue's marketing and promotion techniques.

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