Wal-Mart, P&G Team for Another NBC Project

Continuing in their quest to promote family-friendly alternatives to what they say is increasingly racy TV fare, Wal-Mart and Procter & Gamble are moving forward on another TV movie, The Jensen Project.

The trades report NBC will air the telepic which will double as a backdoor pilot should the network be interested in a series.

Kellie Martin, Brady SmithPatricia Richardson and LeVar Burton will star in the story about a group holed up in the mountains to solve the world’s problems. When one goes rogue, the others are forced to try and stop him.

The first teaming of Wal-Mart and P&G, Secrets of the Mountain, will air as a two-hour movie on NBC on April 16.

Like Mountain, Jensen is being produced by Canada’s Muse Entertainment and it will run as a time buy by Wal-Mart and P&G, which will pay for the two-hour slot.

Joel Rice, Jeff Grant and Brian Wells are the exec producers on Jensen, while Monica Macer wrote the project and Douglas Barr is the director.

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