More than 500 men and women participate when Janice Dickinson holds open auditions for her new modeling agency in Los Angeles. Finalists include a native of Sudan, Africa, a 10-year industry vet, and a homeless woman.
Dickinson decides to find a business partner.
Janice and her new business partner clash over model selections and weight issues are encountered.
The agency books its first job and gets a bigger-than-expected turnout when they hold another open casting call.
Janice Dickinson Brings three of her male models to New York so they can model for an underwear agency.
To celebrate the opening of her agency, Janice holds a red carpet ribbon cutting ceremony.
Five of the Agency's models shoot a commercial for 1-800-DENTIST. Peter and Janice go to Vegas for the American Model Search.
Several of the Agency's models are hired for a Virgin Megastore Fashion Show. Janice teaches them how to walk down the runway by hiring 'drag queens'.
Janice's models are cast in upcoming movie while other models are cast in a fashion show and appear in print ads.
Two models are chosen to be in a music video. Peter and Janice clash when a meeting with William Ford (from Frederick's of Hollywood) doesn't go well.
Five models are chosen to be photographed by Mathu Anderson. The agency holds another open casting call which turns out to be a failure.
In the Season Finale', Janice, Peter, Kodi, Gabe and Duke decide who is going to be cut. The remaining models go to Sunset Boulevard where Janice announces the 16 "management" models and the 8 "new faces" models.