Matt Patches
After a few years of working behind the scenes on movies and TV shows (and earning an IMDb page for bragging rights), Movies Editor Matt Patches made a hard right into the world of entertainment journalism. In 2009, Patches became the Associate Movies Editor of, departing in 2010 to go rogue as a writer-for-hire. Patches covered movies and festivals for a number of outlets, including Movieline, MTV NextMovie, CinemaBlend, and Film School Rejects, before joining as Movies Editor in 2011. He proudly names "Groundhog Day" as his favorite movie of all time.
  • 'Iron Man 3': Introducing Don Cheadle's Brand New Character — POSTER
    By: Matt Patches Feb 13, 2013
    As an incentive to spend your Presidents' Day looping the Iron Man 3 Super Bowl spot ad nauseum (which, to be fair, we've been doing since the big game), Marvel has released another bit of stylish art with a splash of American patriotism. And it's a doozy: our first close up look at Don Cheadle's new and improved character, Iron Patriot. RELATED: 'Iron Man 3': What Secrets Does the Trailer Reveal? Cheadle took over the role of James Rhodes from Terrence Howard for Iron Man 2, where he was granted the character's biggest moment. In the sequel, he got his own set of armor, turning him into the Iron Man sidekick known as War Machine. For Iron Man 3, Rhodey gets another bump, a suit of armor with a red, white, and blue paint job. In the comics, the Iron Patriot armor didn't have any special enhancements, but anything could happen in Iron Man 3, which introduces technology that allows Tony Stark (Robert Downey Jr.) to control his armor with his mind. REALTED: A Behind-the-Scenes Look at the Art of Blockbuster Poster-Making Check out the new poster of Iron Patriot below. Iron Man 3arrives in theaters May 3. [Photo Credit: Marvel] From Our Partners: 'SI's 25 Sexiest Swimsuit Covers of All Time (Vh1) Pregnant Kate Middleton Bikini Pics Spark Palace Anger (Celebuzz)
  • Tom Cruise's 'Oblivion' Hints at 'Matrix' and 'Vanilla Sky' Inspirations — TRAILER
    By: Matt Patches Feb 13, 2013
    "Is it possible to miss a place you've never been? To mourn a time you've never lived?" Tom Cruise's new movie Oblivion looks completely foreign in today's sci-fi movie landscape. Sure, it's packed with large-scale action, explosions, guns, and futuristic vehicles that blow up other futuristic vehicles. But in the latest trailer for the movie, we get a taste for the headier science fiction that director Joe Kosinski has woven into his Cruise picture. As we lamented when the 2012 remake of Total Recall hit theaters, Hollywood rarely explores sci-fi with a brain, relying on the otherworldly setting for new ways to conceive the same old shootouts and chase scenes. RELATED: 'Oblivion': Tom Cruise's Future Is Appropriately Glossy — First Trailer From the first seconds of the below Oblivion spot, it's apparent that Kosinski is at least attempting to do something more. We're introduced to Cruise's Jack Harper, a man desperate for a clue. His world (which might be Earth? Or an alien world? Or an alternate reality?) is turned upside down when he discovers a woman who has crash landed on his planet and, evidently, remembers him from a past life. When Harper meets Morgan Freeman's mysterious, goggle-wearing character, all hell breaks loose. The Matrix and Vanilla Sky both spring to mind — Harper's existence is murky, as most of what he knows is founded on lies. REALTED: The Beginning Of 'Oblivion' Looks Like The End Of 'Planet Of The Apes' — POSTER Kosinski has a super slick style that he showed off in Tron: Legacy, but it pops even more in the brightly-lit Oblivion. Can his fancy camera and special effects work live up to the promises of a meaty sci-fi story? Tom Cruise might be the only star with enough clout to convince Hollywood to allow this one through the greenlight gates, so the prospect is promising. Check out the trailer and watch for Oblivion, which lands in theaters April 19: [Photo Credit: Universal Pictures] From Our Partners: 'SI's 25 Sexiest Swimsuit Covers of All Time (Vh1) Pregnant Kate Middleton Bikini Pics Spark Palace Anger (Celebuzz)
  • '21 & Over': Pre-Game with Miles Teller and Skylar Astin in 3 EXCLUSIVE PICS
    By: Matt Patches Feb 12, 2013
    If Hollywood was a giant beer pong tournament, I'd put all my money on Miles Teller, a guy who can seemingly sink a ping pong ball regardless of cup configuration. He's handled the hard drama of Rabbit Hole, the ridiculous dance requirements of the Footloose, and taken the teen romance genre to a whole new level with his work in the Sundance hit The Spectacular Now. Chugging a variety of roles in quick succession doesn't seem to have fazed Teller — he's always ready to stand back up and bring something new to the table. RELATED: '21 & Over' Trailer: Meet Jeff Chang Which is why we should be eager to see him give raunchy comedy a whirl. This March, Teller teams up with Pitch Perfect star Skylar Astin for 21 & Over, the directorial debut of The Hangover franchise writers Jon Lucas and Scott Moore. The film follows Casey (Astin) and Miller (Teller) as they take their buddy Jeff Chang (Jason Chon) out for his 21st birthday on the eve of Chang's medical school exam. Not that bright. RELATED: Skylar Astin Reveals 'Pitch Perfect' Secrets In these three exclusive new pics from the movie, we get a taste for what debaucherous nightmares Lucas and Moore have cooked up for their young stars. "Suck and Blow" and a round of pong may look safer than expected, but it's the quiet before the storm in 21 & Over. Teller's face in the car shot says it all. 21 & Over arrives in theaters March 1, 2013. [Photo Credit: Relativity Media (3)] From Our Partners: 40 Hottest Celeb Twitpics of the Month (Vh1) 'Sports Illustrated' Swimsuit Issue: A Visual History (Celebuzz)
  • 'Monsters University': Kids Finally Get Their 'Animal House'
    By: Matt Patches Feb 11, 2013
    Dying to show the six-year-old in your life Animal House, but afraid that the toga-partying exploits of John Blutarsky might be too debaucherous for their young mind? Now there's a solution: Monsters University. Based on the first full-length trailer for the Monsters Inc. prequel, Pixar has found a way to tap their love for raunchy college comedies by following the origins of everyone's favorite hard-working, middle-class monsters, Mike and Sully. Billy Crystal and John Goodman once again voice the BFF pair, but as we learn in the early glimpse of the movie, their road to friendship was a bit… scary. If Mike is Larry Kroger, than Sully is his Blutarsky. An intellectual in need of a bit of fun, a party animal in need of direction. Now, which monster is filling in for Otis Day? Monsters University arrives June 21, 2013. Check out the first trailer below. Can it live up to the original? Follow Matt Patches on Twitter @misterpatches [Photo Credit: Walt Disney Pictures] From Our Partners: 40 Hottest Celeb Twitpics of the Month (Vh1) 'Sports Illustrated' Swimsuit Issue: A Visual History (Celebuzz)
  • How a Movie Trailer Is Made: Behind-the-Scenes of 'Dark Knight Rises,' 'Great Gatsby,' and More
    By: Matt Patches Feb 11, 2013
    When Matt Brubaker, President of the Theatrical and Theatrical Home Entertainment divisions of Trailer Park, talks cutting today's movie trailers it’s obvious he’s as passionate about his work as any Hollywood director or producer. He hears the cries of the fan community, but he knows if he sticks to his guns, he and his team can deliver a micro-sized work of art that will drive them in droves to the box office. "Once people find out what you do, they ask, 'why do you show all the best scenes in the trailer?'" says Brubaker. "And it's because our job is to get people interested in the movie, to go to the theater. Whatever the best combination of story, humor, graphics, music, or whatever that gets you to the theater, that's what we're going to do." Trailer Park describes itself as "the world's leading entertainment marketing and content agency" and they have the résumé to back it up, having cut trailers for Iron Man 3, The Dark Knight Rises, and Pacific Rim, designed posters for The Hobbit and Prometheus, and even constructed interactive websites for Wreck-It Ralph and Breaking Bad. Brubaker leads the theatrical side of the company, working with movie studios to develop trailers, TV commercials, and viral videos for the biggest, baddest blockbusters in town. With a body of work that speaks to their abilities, Trailer Park is assigned projects straight from the studios, given a creative brief with broad stroke ideas to inspire their work. Often studios collaborate with filmmakers to make distinctive campaigns. Most notably, Warner Bros' innovative campaigns with visionary director Christopher Nolan. For the The Dark Knight Rises trailer. Trailer Park was given the task to make a trailer that "was anything but traditional." "Sound is a key component to the way we hang a trailer — the way we structure it, the way we sell it," says Brubaker. "[For Rises], it was almost more of an opposite. We went very quiet. It had a lot of emotion to it, but it had an understated simplicity to it that let the movie stand on its own." "Sometimes, the process can last a year or more. Sometimes it lasts a week," says Brubaker. Trailer Park's road to the perfect trailer requires editing, re-editing, studio notes, complete overhauls, tiny tinkering, and painstaking work to find the right tone to hook audiences. But every time, the journey to the perfect trailer begins with an unlikely source: a script. "I know you don't think of writing scripts for trailers, but it's more about the feel and idea. Even if we don't have narration or copy, it's more about what the idea of the trailer is. The direction." RELATED: 'Star Trek Into Darkness' Trailer Deep Dive: There Be Klingons Here! — Analysis After a few months of deliberation, the Trailer Park team will take a stab at piecing together footage. Brubaker and his team parse together ideas from an "assembly cut," or rough first cut, of the feature film. With piracy an ever-increasing issue, even in the industry, they may not even see that much. "Studios who will omit certain — we call them the 'black holes' — for security purposes take out sections of the movie," says Brubaker. "There are also filmmakers who don't want to give the entire movie, they'll give you sections out of order." Brubaker explains that studios, much like the filmmakers they employ, have particular tastes for how they want to package their product. Some want the same return every time, utilizing a scientific trailer formula based on test audiences, previous research, and their own sensibilities. The choices are a mixed bag between the juggernauts of Hollywood, but familiarity is key. "Some studios like raunchy humor, some like safe humor. Some like pop music, some like big score. There are several clients within each studio, and they each have different tastes and for different types of sells." Hollywood knows the importance of trailers has grown in the past two decades. They know people obsess over every detail when a trailer is released online. They even add to the hype — Brubaker chuckles when the idea of "trailers for trailers" comes up. "The smoke and mirrors of how we made trailers are gone," says Brubaker."Filmmakers are keenly aware of how trailers are scrutinized. The reactions to when a trailer launches — studios are very aware and reactive to [whether or not] their message [is] getting through or people [are] liking it." RELATED: Super Bowl XLVII Trailers: Which Movie Are We Most Excited For? — Poll The weight a trailer carries has impacted every step of the creative process. According to Brubaker, a movie doesn't even need to exist when Trailer Park is called upon to whip up its first trailer. "There is a new trend where we're actually working on movies before they're even greenlit. Something called a rip-o-matic, which is we're making trailers to help the producers and studio executives to sell the movies for the greenlight," says Brubaker. Before the head honchos of a movie studio will fork over millions of dollars to make a movie, they want to know if it will make for a great trailer. Using footage and sounds from other movies, Trailer Park is able to design a conceptual teaser that evokes a mood. "It shows how important the trailers and marketing of a movie are, envisioning how this could be boiled down in two-and-a-half minutes." NEXT: Adding An Edge and Dealing With Perfectionism... While most of a trailer's style is born from broad studies and market research, there is wiggle room for innovation and actual artistry. Brubaker admits that in the age of the Internet, it's often the riskier trailers, ones that are "not exactly made for middle America, but they give a cool edge to a campaign," that garner the greatest response. "Look at the teaser for [Nolan's] Superman trailer. You don't know it's Superman until the very end. It's done so subtly, and for such a big movie." Brubaker suggests that if Man of Steel didn't have the backing of a veteran like Nolan, Warner Bros. may not have taken this route. But he suspects it will pay off in the end. "If it was anyone else, they would question it. 'We're spending a huge amount of money to reboot Superman for the umpteenth time, and you're just going to show a slight indication at the very end that it's Superman?' It doesn't show the special effects that you normally would, it doesn't show the story you normally would… It's a breath of fresh air." In some cases, Trailer Park cuts versions of the trailers that go against the requests of the studios — and these are often the versions chosen in the end. Taking a cue from director Baz Luhrmann's musical influence, Brubaker and his team decided to steer the trailer for The Great Gatsby in a new direction, being so enthused by the footage they were given. Still, it was risky. "Using a U2 song covered by Jack White — things that should not go together. Going against period deco Gatsby, which worked in my opinion, gave it an edge and a sensibility [that] the studio and Baz [were] looking for." The result is what Brubaker describes as "lightning in a bottle." RELATED: The Best Trailers Of Trailers Of 2012 Brubaker is frank when he describes the level of perfectionism needed to cut trailers in 2013 ("Fans — especially fanboys — will scrutinize. They're just cruel to the filmmakers in terms of how a movie will look"). But he also lights up when basking in the imagination required to pull it all off. Trailer Park, like any typical Hollywood-ready production house, packs editors who specialize in cutting action flicks, romantic comedies, and prestige dramas. Playing loose with the specializations is a key to their success. When Brubaker assigns a rom-com cutter to take a summer blockbuster trailer, "they are so driven to prove they can cut action, that they surprise me." It works both ways. "There are a couple of great action cutters, who are men, who cut the most emotional, sappy trailers." Studio demands even have Trailer Park getting their hands dirty in the production side. "We did the Anchorman 2 teaser — that was a special shoot teaser that was written by the filmmakers," says Brubaker. "They wanted an announcement piece to let their fans know this was coming. At that time, the script wasn't finished." The company managed to assemble the trailer from shoot to completion in one week. For Pacific Rim, Trailer Park once again innovated a sound, a bellowing buzz to match the giant robot warriors conjured up by director Guillermo del Toro. The studio and del Toro were so happy with the results, the sound is now an integral part of the film's final sound design. Reflecting on his early days in the trailer business — when Don Lafontaine would boom "IN A WORLD…," Brubaker fondly recalls when audiences actually had to go to the theater to see the latest "previews." Now, trailers are their own beasts — an even bigger challenge than just delivering a product. "You don't see that many movies a year, but you can see a lot of movie trailers. They're being seen as mini-movies," says Brubaker. "It drives us to make better work. Our job is to get people to the theaters to see the movie. With a more educated and advanced audience, we need to make better and better product to motivate them to go to the theater." Follow Matt Patches on Twitter @misterpatches [Photo Credit: Warner Bros., Marvel] From Our Partners: Young Han Solo Movie: Dave Franco to Star? (Moviefone) Justin Bieber Drug and Cheating Rumors?! (Vh1)
  • Grammys: Mumford & Sons Wins Album of the Year for 'Babel'
    By: Matt Patches Feb 10, 2013
    After a rousing performance at the 2013 Grammys, Mumford & Sons took home the Best Album of the Year award for their work on 2012's Babel. RELATED: See All the 2013 Grammy Winners! Babel beat out The Black Keys' El Camino, fun.'s  Some Nights, Frank Ocean's Channel Orange, and Jack White's Blunderbuss.  Mumford & Son's second album debuted at No. 1 in the UK and US, becoming the fastest-selling album of 2012 in the UK, and the second-biggest selling debut in 2012 in the US. RELATED: Taylor Tries Something New At Grammys: Cool Or Embarrassing? Mumford & Son's win follows previous nominations in 2010 for Best New Artist and Best Rock Song ("Little Lion Man"). Their Best Album award follows in the footsteps of Adele's 21 (2011), Arcade Fire's The Suburbs (2010), and Taylor Swift's Fearless(2009). [Photo Credit:] Follow Matt Patches on Twitter @misterpatches From Our Partners: Young Han Solo Movie: Dave Franco to Star? (Moviefone) Justin Bieber Drug and Cheating Rumors?! (Vh1)
  • Katherine Heigl, Never Stop Making Movies (Because I Love the Trailers)
    By: Matt Patches Feb 08, 2013
    27 Dresses: 41% on Rotten Tomatoes. The Ugly Truth: 13% on Rotten Tomatoes. Killers: 11% on Rotten Tomatoes. One for the Money: 2% on Rotten Tomatoes. As time has proved, critics aren't the biggest fans of Katherine Heigl. Audiences are a slightly different story: while Heigl's post-Knocked Up career looked promising with big box office winners like 27 Dresses ($76 million)and Ugly Truth ($88 million). Her most recent outing, 2012's One for the Money saw a major dip for Heigl, taking in only $26 million. A.O. Scott of The New York Times notes that the film "offers a data point for those studying the cultural decline of cinema." The string of disastrous, demographic-constructed vehicles turned Heigl-bashing into the Internet's national pastime, each bit of casting news, trailer, and major release provoking a barrage of quips aimed at the former Grey's Anatomy cast member. Late Thursday night, The Hollywood Reporter got the scoop that Heigl's latest "infraction" against pop culture will team her up with The Sessions writer/director Ben Lewin for an adaptation of A Moment to Remember, a romantic drama based on a Korean film that itself is based on a Japanese TV show. According to the report, the film "centers on a fashion designer who is stricken with a disease that wipes away her memory, forcing her husband to desperately try to give her one last memory of their love." RELATED: Why Does Everyone Hate Anne Hathaway? Hear that? That's the sound of a thousand zingers being deployed to Twitter. We'll have to wait to see if Heigl's A Moment to Remember is a genuine bomb or an underrated gem suffering from prejudgment. But to the naysayers, I say, "bring it on." Heigl may not be batting a thousand at the multiplex, but I always look forward to her movies. Yes, even the awful ones. Because if there's one thing I can count on, it's the quality of a Katherine Heigl movie trailer. Heigl possess an amazing trait that works wonders in the small doses of her trailers and implodes in the feature length format: she actively appears to not give a s**t. The passive attitude turns two minute previews into Funny or Die-level spoofs. It helps that the plots are routinely ludicrous; whether she's wigging out over the discovery that her husband is an assassin or learning how to use a gun in order to nab a criminal who is also the guy who took her virginity, Heigl plays it all with a wink. An incredibly necessary wink. RELATED: The Outsider Art of Alex Cross In the hands of Lewin, A Moment to Remember could be Heigl's return to legitimacy. She has real talent — marred by a slate of films that make easy targets for the bloodthirsty Internet — and could find a nurturing collaborator in Lewin. Or, at the very least, it'll make a glorious trailer. 27 Dresses The Ugly Truth Killers One for the Money Follow Matt Patches on Twitter @misterpatches [Photo Credit: 20th Century Fox] From Our Partners: Young Han Solo Movie: Dave Franco to Star? (Moviefone) Justin Bieber Drug and Cheating Rumors?! (Vh1)
  • First Look at Chris O’Dowd’s Award-Worthy Work in ‘The Sapphires’ — TRAILER
    By: Matt Patches Feb 08, 2013
    At the 2012 Cannes Film Festival, word quickly skittered out that mega-producer Harvey Weinstein dubbed the Australian drama The Sapphires as the spiritual successor to The Artist. That is to say, watch out world: Harvey already has an Oscar contender on his hands. After catching the film at the last year's Toronto Film Festival, we can't help but side with ol' Harv. The Sapphires hits every beat of the Academy Award checklist: the movie tells the true story of a quartet of Aboriginal girls who hit it big as a musical act when they tour the world during the Vietnam War. It's got drama, romance, comedy, musical numbers, shocking war recreations — the whole package. RELATED: 'Girls' Recap: One Breakup, Two Awkward Dinners, and Those Three Little Words Thankfully, the movie doesn't lay it on too thick in the process. Director Wayne Blair found some amazing actors to bring The Sapphires to life, including Bridesmaids and Girls star Chris O'Dowd, who delivers a performance that will likely be the talk of award season at the end of this year. The first trailer for the film has arrived, and it perfectly captures what enamored Weinstein at Cannes. The movie is big, broad, and a boatload of fun. The Sapphiresarrives in U.S. theaters on March 22, 2013. Follow Matt Patches on Twitter @misterpatches [Photo Credit: The Weinstein Company] From Our Partners: Justin Bieber Drug and Cheating Rumors?! (Vh1) 32 Most Outrageous Outfits in Grammy History (Vh1)
  • Slide into Baseball Season with Jackie Robinson & the '42' Poster
    By: Matt Patches Feb 07, 2013
    So long, football! You didn't get your own movie this season, so we barely remembered you existed until we caught all the summer blockbuster trailers during the Super Bowl. But we'll still miss you. With the ol' pig skin locked up until next fall, the public conscious can finally set its sights on the next sport of choice. Baseball is right around the corner, the MLB set to begin the 2013 season on March 31. To remind us why the game is America's pastime, and how it can act as a microcosm for current events, Warner Bros. is releasing its Jackie Robinson biopic, 42, on April 12, 2013. RELATED: Jackie Robinson Biopic '42' Takes Us on a Trip to the Deep South... of Brooklyn The film's first poster has arrived, delivering on both the thrills of the game and the weight of Robinson's situation. The early trailers for the movie recreate the tense environment of Robinson's ball career while infusing it with contemporary rhythm. This one-sheet does the same thing, placing baseball smack dab in the center of our thoughts. If we were even considering hockey before, we certainly aren't now that we have 42 in the immediate future. Follow Matt Patches on Twitter @misterpatches [Photo Credit: Warner Bros. Pictures] You Might Also Like:  Adam Brody, Leighton Meester Dating? 'Smash' Crashes in Ratings: What Went Wrong 'Walking Dead' Tops Deadliest Shows: Exclusive
  • What Was the Last Great Moment of Movie Slapstick Comedy?
    By: Matt Patches Feb 07, 2013
    In the fall of 1995, I witnessed the funniest thing I have ever seen in my entire life: Jim Carrey emerging from the anus of a fake rhinoceros. Sure, Ace Ventura: When Nature Calls' "birthing" scene is not the most inspired gag of all time. But looking back, I can't think of a time when I've laughed more. Even today, watching Carrey emerge from the back of the rubber beast through a hole the size of his pinky cracks me up. Back then, no one could have pulled it off but Carrey. In 2013, no one could have pulled it off, period. A decade and a half after Carrey's silly display of physicality, "slapstick" comedy has all but faded away. Make no mistake: There's a difference between what Kevin James does in Grown Ups (oh, he fell off a rope swing and hurt himself — hilarious!) and what the best of the best physical comedians have committed to film in the past 100 years. The legendary Charlie Chaplin is revered for his accomplishments in the early days of cinema. A refresher of his 1936 film Modern Times reminds that his directorial nuance and crowd-pleasing performances were vaudevillian stunts not far removed from what Carrey was doing in Ace Ventura. When did slapstick take a turn for the worse? In March of last year, Aardman Animation co-founder and director Peter Lord described to us why physical comedy has teetered out of today's live-action features, but continues to function in animation (like in his 2012 film Pirates! A Band of Misfits): "Some people have the timing, but none of them have the physical bravery." Cartoon characters can do anything, their puppeteers taking full advantage. There's a precedent for outlandish animation; its appeal to younger generations is what Hollywood hopes to capture. Slapstick is essentially that animated spirit brought to life by actors. Like the meticulous timing and craftsmanship involved with even the goofiest toons, it's an art form that cannot simply be executed, but needs to be mastered in order to work at all. RELATED: 'The Heat' Red Band Trailer: Melissa McCarthy Goes Nuts While Things Explode Comparing physical comedic highlights to "great performances" might be hard to swallow, but the slapstick masters of the '90s — Carrey, Chris Farley and, hell, even Rowan Atkinson as Mr. Bean — were tapping into the same vein that helps a method actor like Daniel Day-Lewis bring Abraham Lincoln to life: commitment. This was Farley in a nutshell. He wasn't just the big, wacky dude. He was the big, wacky dude who would go there. The truth is, we have performers today who possess the abilities to push boundaries. James is the butt of more jokes than he is the deliverer of them, but he knows how to operate in the frame of a comedy. Commitment is twofold: you need the gags, and you need quality material. James surrounds himself with junk — Here Comes the Boom quickly turns him into a hero and smooth operator, even when overpowered by professional MMA fighters. RELATED: 'This Is 40': Judd Apatow on Staying Relevant in the Evolving World of Comedy Farley's characters were lovable losers. Instead of finding empowerment from leading man status, he found it in laughs. Tommy Boy, Black Sheep, and even Beverly Hills Ninja — Farley's creations were idiotic and larger than life, but they always had the best intentions. The scripts didn't shame him. Black Sheep stands out as the epitome of this attitude: Even when Farley is cast away from his family, minding his own business playing checkers, he's decimated by bad luck. And owns it. This weekend, Melissa McCarthy works her magic in the Identity Thief, which pairs her with Jason Bateman for a road trip movie that feels spiritually connected to the Farley/David Spade days. In my mind, McCarthy is a potential harbinger for a return to physical comedy, the kind of performer who knows how she appears on camera and can push material to fit her style. Unfortunately, Identity Thief is not that movie — it's more Jamesian low-brow than deranged Farley or Carrey-like material. McCarthy call pull off big and broad humor — see Bridesmaids for photographic evidence — but Identity Thief takes a wrong turn by making her completely unlikable, and forcing the dumb jokes into a scenario that doesn't make any sense. For now, we can relish in McCarthy's moments of genius in Bridesmaids: One reason Hollywood may not be pushing itself to improve the state of slapstick is that the audience has no taste for it. In 2012, the Farrelly brothers recreated the wild romps of yesteryear in The Three Stooges. The movie split critics down the middle — for every review that championed its faithfulness to the Stooges' old material, another ripped it apart for the same reasons. In the end, the movie grossed a middling $40 million and disappeared into obscurity. Blame the cultural shift on the great comedy of the last decade: With strong voices emerging in the world of television and film — Judd Apatow, Tina Fey, and the bizarre antics seen on FX, Adult Swim, and the Internet — slapstick is losing its footing. Acting wacky looks dumb in comparison to well-crafted wordplay and a swift reference. The plentiful options have turned comedy fans into subsections. It's hard to imagine anyone enjoying Farley crashing through a table as Matt Foley, motivational speaker on a '90s episode of Saturday Night Live, with the current standards set by intellectually driven comedy. RELATED: Web Comedy is the New ‘Monty Python’: ‘Key & Peele’ Weigh In Late Wednesday, The Hollywood Reporter announced that McCarthy was preparing to launch her own company, On the Day, that would culture material created and approved by the up-and-coming comedic star. Michelle Darnell is based on a character created by McCarthy; Just Do It is derived from a sex-help book, with McCarthy attached to write and star; Cousin Irv From Mars will see McCarthy lend her skills to a children's movie. By cultivating her own projects, McCarthy has the opportunity to reclaim physical comedy, melding it with her sharp wit, and reintroducing slapstick to audiences who pine for the long line of cinematic history that allowed for comedic agility that would make Stretch Armstrong's jaw drop. As a slapstick fan, I want that moment I had nearly two decades ago: sublime stupidity provoking laughter in its rawest form. It doesn't have to be someone emerging from the anus of a fake rhinoceros, but that's where the bar is set. Now it's your turn: what was the last great moment of movie slapstick comedy? Let us know in the comments, and please, don't trip on your way down there. Follow Matt Patches on Twitter @misterpatches [Photo Credit: Universal Pictures] You Might Also Like:15 Oscar-Winning Nude ScenesTopanga's Revealing Lingerie Shoot: Hello '90s!