The Halo hitmaker has signed a multi-year partnership to help curate content for indoor cycling, running, strength, bootcamp, yoga, and meditation – all disciplines important to the superstar.
Peloton users will be able to access the themed sweat sessions via the company’s app, through which fans can select specific music or artists to work out to.
According to company representatives, the deal with Beyonce couldn’t be more fitting as she is already the most requested artist by the app’s global community, which boasts more than 3.6 million members.
The news is designed to commemorate the annual autumn Homecoming season for students at historically black colleges and universities (HBCUs), which celebrates tradition and legacy.
In addition to the class curation, Beyonce and Peloton bosses are gifting two-year app memberships to students at 10 HBCUs.
“Peloton and I both believe that the power of music can help uplift, motivate and inspire those on their fitness journeys,” Beyonce shares in a statement.
“I’ve been a Peloton member for several years, and I’m excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way. I’m proud to celebrate the students at HBCUs with this donation, to encourage them to find and embrace their own wellness regimens.”
Peloton’s Head of Music, Gwen Bethel Riley, adds: “Beyonce’s commitment to empowerment and artistic expression is an inspiration to the entire Peloton community.
“It is a privilege to be able to work closely with her and her extraordinary team to broaden access to our platform and collaborate on incredible offerings we think our Members will love.”
The Peloton partnership is Beyonce’s latest venture in the fitness world – she also boasts her own Ivy Park athleisure line with Adidas, dropping her second collection last month (October 2020), while she will release a new black colorway next week (November 19, 2020).