Beyonce using vibrant colors to ‘offset the sadness’ of 2020

Beyonce
WENN.com

Beyonce is using her new Ivy Park collection with Adidas to inject a little color into fans’ lives to “offset the sadness” experienced in 2020.

The Formation superstar will launch her second set of athleisure designs on Friday (October 3, 2020), with sneakers, sweatshirts, sweatpants, jackets, and accessories released in hues including bright green, yellow, and pink – and there was a specific reason behind her color choices.

Did you know Beyoncé had 63 costume changes in ‘Black Is King’?

“Color became a way to offset the sadness we’ve all been experiencing this year,” Beyonce told HighSnobiety.

“While we all still feel a bit uncertain about the times, I hope this collection for men and women (makes) everyone remember better times and that it adds some joy, fun, and playfulness.”

by WENN

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