The couple, which wed in 2016, recently unveiled its first “his and hers” scents, R&C The Fragrance Duo, and now the stars have announced the launch of The House of LR&C – with the initials standing for “Love, Respect, & Care”, as well as “Love, Russell & Ciara”.
The idea is to bring together Ciara and Russell’s philanthropic work with their creative projects, starting with Human Nation, a new brand of sustainable streetwear, which will be made available to purchase in late December (2020) and benefit the pair’s Why Not You Foundation, a non-profit focused on children’s health, education, and fighting systemic poverty.
Sharing the news on Instagram, Ciara writes, “Welcome to The House of LR&C @DangeRussWilson
“It’s our goal to create Good Brands that embody love, respect & care. We hope our words, and more importantly our actions, inspire you. #itbeginswithone @thehouseoflrc… Join us! @thehouseoflrc Love, Russell & Ciara”.