‘JIF’ Vs. ‘GIF’: Has the Debate Finally Been Settled?

Credit: Webby Awards

Has the age-old debate of the pronunciation of “GIF” finally been settled? If the inventor of the GIF has anything to say about, yes. Yes it has. 

When Tumblr founder David Karp presented Steve Wilhite with the 17th Annual Webby Lifetime Achievement Award for inventing the GIF file format, Wilhite eschewed the traditional 5-word speech for something more fitting: a GIF. Watch the video below to see his unique acceptance of his award: 

While the inventor of the GIF is the reigning authority on how his creation’s name is pronounced, we refuse to call it a “JIF.” We’re not talking about peanut butter. 

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