Country star Kacey Musgraves has joined Gwyneth Paltrow in the quirky candle market after announcing her new Slow Burn flamer.
Bosses at the candle and intimate apparel brand Boy Smells have partnered with the singer for the scented candle, inspired by the track from her latest studio album, Golden Hour.
According to the Boy Smells website, the candle features hints of black pepper, elemi, guaiac, raspberry, tonka, amber and smoked papyrus.
“Commanding, but not in a hurry, like the last sips of a Negroni at the bar down the street, expressed through hints of elemi and tonka bean,” the note reads. “The ‘scentiment’ of SLOW BURN is about pausing along the way to relax and enjoy exactly where you are right now.”
“I brought my song slow burn to life in the form of a smell,” Musgraves adds in a caption accompanying a photo of the candle on Instagram. “The scentiment is exactly what the song sounds like. It’s a little dank. A little crisp. Androgynous. Floaty. Earthy. Grounded.
“It’s the smell of a fire faintly drifting on the breeze as you walk to your favorite bar down the street and cherish slow sips of your favorite wine. Briefly thinking about strangers on the other side of the globe in Beijing rushing into work but you’re right here, admiring the fading colors of the disappearing sunset and enjoying exactly where you are in all senses.
“This was really a fun creative challenge for me and I’m a big fan of @boy_smells – a queer brand with Texas roots. Hope you love what we created.”
The Slow Burn candle, which retails for $39 on the Boy Smells website, hits the market weeks after the first run of Paltrow’s new candle, designed to smell like her vagina, sold out on her lifestyle site Goop.