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Keira Knightley to Promote Coco

British starlet Keira Knightley is the new face of Chanel’s Coco Mademoiselle fragrance.

The Pride and Prejudice beauty succeeds Nicole Kidman, Kate Moss and Vanessa Paradis in fronting an advertising campaign for a Chanel perfume.

A spokesperson for the scent giant says, “Keira‘s elegance, beauty and modernity are but a few of the qualities that parallel the iconic faces featured in the legendary Chanel fragrance campaigns, including Mademoiselle Chanel as the first face of No. 5 in 1937, followed by Catherine Deneuve and most recently Nicole Kidman.”

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