Kevin Hart is the face of the first-ever Fabletics activewear collection for men.
The athletic clothing brand founded initially for women by actress Kate Hudson in 2013 is continuing in the tradition of providing affordable workout clothes, but now for the opposite sex, with the comedian explaining the inaugural male line was designed to address specific needs for guys at the gym.
“The activewear space wants to intimidate,” the 40-year-old Jumanji: Welcome to the Jungle star explained in a new ad for the launch. “To get you to spend way too much cash on complicated tech you don’t need. On overpriced labels. On streetwear that tries too hard to be cool. But at Fabletics Men? We’re going to give you exactly what you want at a price that won’t scare the hell out of you.”
The new Fabletics Men collection includes high-performance activewear tops and bottoms, as well as athleisure items like pants, hoodies, joggers, and crewneck sweatshirts. Items become available for sale online at the end of April (2020), and 20 percent of net proceeds will be donated to the Heart to Heart International charity in support of coronavirus relief efforts.