Kim Kardashian faces ‘blackface’ allegations over latest magazine shoot

E! People’s Choice Awards 2019 - Arrivals held at the Barker Hangar in Santa Monica, California. Featuring: Kim Kardashian West Where: Los Angeles, California, United States When: 10 Nov 2019 Credit: Adriana M. Barraza/

Kim Kardashian is facing backlash over a new photoshoot, with fans accusing the star of using too-dark make-up.

The reality TV star honours late movie icon Elizabeth Taylor in the new images for 7Hollywood magazine, but was criticised on social media for darkening her skin in the images.

“She look black in that 2nd photo … hmmm here she go again,” one user wrote, while another added: “Was the point to make her appear more ethnic…”

“What’s with the darkening (of) her skin colour?” a third person chimed. “She in no way is that complexion naturally. Unacceptable.”

Another user pointed out on Twitter it’s not the first time the star has faced such allegations, musing: “The thing with Kim Kardashian and her family’s tireless history of cultural appropriation and Blackfishing is that she knows better. They know better. But they continue to do this because they know outrage sells. They’re able to keep their name relevant by doing things like THIS.”

While Kim has yet to respond to the backlash, a source told the New York Post’s gossip column Page Six the allegations of blackface are false.

“It’s the lighting that makes her look darker in this specific image,” the insider, who was apparently on set for the shoot, said. “There are multiple covers and images from this shoot where the lighting looks more natural. People are so quick to find the negative in everything and also often forget that she is of Armenian descent.”

The controversy comes after the KKW Beauty mogul was accused of cultural appropriation by Japanese activists earlier this year when she named her shapewear line Kimono. The Keeping Up with the Kardashians star was later forced to change the name, settling on Skims.