Lizzo promotes body positivity with new eyewear campaign

Lizzo
WENN/Instar

Lizzo is continuing her body positivity crusade by fronting a new Quay sunglasses venture.

The singer is headlining the Confidence is Quay campaign, promoting a series of sassy new accessories for the Australian brand.

“Quay is different from other eyewear brands out there,” Lizzo said in a statement. “They’re cool and fresh, but also inclusive and attainable. Their message of confidence and self-expression is something that I believe in and can stand behind.”

The Truth Hurts hitmaker is also using the venture for a good cause – for every purchase, from May 21 to 26, customers will get another pair of shades of their choice for free, and Quay will help provide at least 100 meals-per-purchase to charity Feeding America.

“Combine all that with the opportunity to do good with Feeding America, and it doesn’t get much better than that,” Lizzo added.

The 32-year-old joins Jennifer Lopez and Chrissy Teigen, who have previously joined forces with bosses at the label to launch lines.

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