Michael B. Jordan has teamed up with officials at non-profit Color Of Change to provide concrete steps for studios, production companies, and agencies to invest in anti-racist content.
Amid the ongoing Black Lives Matter movement against systematic racism, the actor has partnered with the foundation to help production companies tell authentic black stories and work with black talent, ensuring more diverse onscreen representation.
The #ChangeHollywood initiative provides a roadmap for change, laying out tangible ways for entertainment industry officials to invest in diverse content.
Throughout the project, companies, executive leadership, staff, and talent will be provided with recommendations, as well as resources for organizations to support follow-through, including directories, templates, writer’s rooms, and consulting sessions.
“This roadmap is just the beginning of the journey to racial justice. We are all accomplices in the fight to transform Hollywood, and we invite content creators and industry leaders to join us in working together to #ChangeHollywood,” says the Black Panther star.
“We look forward to including a variety of voices in doing what we do best: telling authentic stories, bringing people together, partnering with influential artists, and changing the rules of the game.”
Jordan’s production company, Outlier Society, and Color of Change bosses have already begun conversations with external companies about commitments to the initiative, with Rashad Robinson, president of Color of Change, insisting the duo is “energized and ready to help Hollywood follow through on their statements that Black lives matter”.