Rihanna is expanding her Fenty empire into the skincare sector.
The 32-year-old Work hitmaker revealed on Tuesday (July 14, 2020) that her new skincare line, Fenty Skin, will be launching on July 31, with fan pre-sale on the items opening two days earlier.
She made the exciting announcement in a short video teaser, showing herself applying several skincare products, including what appears to be serum, a foam cleanser and sunscreen.
“Ima try my best to be humble about this but, @fentyskin is coming July 31st exclusively at FENTYSKIN.COM,” she penned alongside the clip. “Y’all ain’t hear it from me… but you can shop it early if ya drop me your email through the link in my bio.”
The star filed paperwork with U.S. Patent and Trademark Office representatives for Fenty Skin on 25 March, 2019, listing, “medicated and non-medicated skincare, soap, body care and personal care products (excluding colour cosmetics, perfume and other fragrance-only products), and related accessories such as kits, tools and applicators,” among the items she planned on selling.