Taylor Swift’s new album Folklore secured the biggest album debut for a female artist in Spotify history upon its release on Friday (July 24, 2020).
The You Need To Calm Down singer dropped the record after surprising fans with news of an impending release the day prior, and despite the star deviating with a more alternative sound than her previous pop offerings, the album proved an instant hit with fans.
Folklore launched with approximately 80 million global Spotify streams, earning the star the biggest album debut for a female artist in Spotify history, surpassing Ariana Grande’s Thank U, Next, which bowed with 70.2 million streams in 2019.
It’s also the biggest streaming debut of 2020, surpassing Juice WRLD’s posthumous release Legends Never Die, which racked up 73 million plays in its first day upon its release earlier this month.
Folklore also owned the top 16 spots on the U.S. Spotify chart, with The 1 taking first place with 4.175 million streams – the biggest U.S. debut for any song by a female artist in history.
It also claimed eight of the top 10 slots on the global Spotify chart, where lead single Cardigan triumphed with 7.742 million streams, taking the title of the biggest single-day play count for any song released this year.