Advertisers were carefully reviewing television commercials. One ad agency chief, interviewed by the New York Times, asked, “Do you run an ad with a picture of downtown Manhattan even if it did not include the World Trade Center?” Some advertisers, many of whom have already cut back TV ad budgets, are likely to retreat even further, analysts noted. “We were expecting a recovery in advertising in the second half of 2002, and now I can’t imagine that it will happen any sooner,” Merrill Lynch entertainment analyst Jessica Reif Cohen told today’s Los Angeles Times.
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