AMC Entertainment, Inc. is conducting trials on season tickets that would allow moviegoers to see up to one movie a day for a flat monthly fee. The Movie Watcher Premium Card, which is now being tested in Omaha and Oklahoma City, is part of a monthly ticket plan which may be available nationwide next year, according to The Hollywood Reporter. The company hopes the plan will encourage more moviegoers to become frequent customers.
Though AMC has not yet decided the cost of the discount tickets, they say they will pay film rentals as though the tickets were sold at full price. In the two test markets, moviegoers must activate the card for a minimum of six months and authorize a monthly debit on their credit cards. AMC is currently charging $17.50 a month in Omaha and $14.50 in Oklahoma City for the Premium Card. The move is gaining the support of studio executives who value the company’s bid to attract more customers on a regular basis.
