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BBC criticised over Potter coverage

Britain’s BBC Radio 1 came under fire from commercial industry body RadioCentre after the station broadcast Potter coverage throughout 15 July, 2009 to mark the release of Harry Potter and the Half-Blood Prince.

The ‘Harry Potter Day’ included mentions of the film across Radio 1’s main shows.

In response to the official complaint by RadioCentre, the BBC Trust – which governs all of the public-funded network’s output – upheld part of the claim.

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A report from the Trust states, “The verbal references to the brand or the film were not used sparingly nor were there very strong journalistic reasons for repeated references.

“The number of references and the manner in which the trails were delivered amounted to undue prominence.”

However, the body rejected claims the network broke the rules by plugging the film.

A statement from a Radio 1 spokesperson reads, “While this was not a breach of Radio 1’s service licence we take note of the findings around timings and promotion of these events.

“We have been assured that this ruling will not prevent Radio 1 from reflecting music and culture in a timely fashion in the future.”

The news comes just months after BBC bosses were found to have breached official guidelines by unfairly promoting U2’s last album, No Line On The Horizon, with a day of coverage across the network.

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