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Bjork fans can purchase new album with digital currency

Bjork has become the first global artist to offer fans the chance to buy her new album Utopia using cryptocurrency.
The Icelandic singer has teamed up with a British startup Blockpool to allow four types of digital currencies, which are outside the control of centralised banking systems, to be used to purchase her new music.
Fans pre-ordering the album from Bjork’s website or that of the record label One Little Indian will also be credited with 100 “audiocoins”, which can then be converted to other cryptocurrencies.
“People have done things with crypto and artists before, but this is the first time a global artist has done anything like this,” Blockpool CEO Kevin Bacon said in an interview with website Musically.com. “While it will be interesting to see how the crypto community responds to this, Utopia is also a gateway for people to go into crypto for the first time. Bjork is the best artist in the world we could imagine doing this.”
Digital currencies like Bitcoin, Dash and Ethereum allow people to process financial transactions faster and at much lower transaction fees and is considered a revolutionary way of connecting artists and content creators with their fans and customers.
“This really isn’t a marketing strategy with Bjork,” Bacon continued. “This is a decision to be a leader. In fact, it’s just the obvious thing to do for her.”
The Oh So Quiet singer’s highly anticipated album, which is due out 24 November (17), includes five songs co-written by Vulnicura collaborator Arca, who also acted as co-producer.
In an interview with Dazed and Confused she described it as, “my Tinder album”.
“It is definitely about that search – and about being in love,” the 51-year-old artist told the publication. “Spending time with a person you enjoy on every level is obviously utopia, you know? I mean, it’s real. It’s when the dream becomes real.”

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