In a new promotion, 20th Century Fox and Nokia have signed a deal to promote Planet of the Apes on cell phone screens in Europe. Users of the Nokia devices will be able to log onto the Nokia site https://www.club.nokia.com/login/join_club_nokia/default.asp where they can download more than 20 different characters and images from the movie. In a statement, Sarah Meltzer, executive director of international promotions at Fox, said that the technology “provides us a unique means to deliver appealing content to a wide movie-going population. We hope to use this promotion as a stepping stone to larger initiatives on future feature films.”
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