Jack White slides into baseball business

Jack White is hoping to score a home run with his new baseball bat business venture.
The former White Stripes frontman has joined forces with professional baseball player Ian Kinsler to co-invest in Warstic, a sporting goods company which designs baseball bats, gear and apparel.
The firm was founded in 2011 by Ben Jenkins, a former minor league baseball player who turned his passion for the sport into designing products for athletes to use.
“I discovered the Warstic company through my love of design,” Jack said in a statement. “I was drawn to… the simplicity and harshness of the designs. Most baseball bats and equipment in the sports world do not impress me much, but I think that there is a lot of room to explore aesthetic ideas in just baseball alone that can bring beauty and purpose to the weapons that athletes use to accomplish their goals.”
Ian, who plays for Jack’s hometown team the Detroit Tigers, has used Warstic bats on the field, and the business partners are currently hand-selecting a team of baseball pros who “embody the warrior spirit of the brand and its lifestyle” to serve as spokespeople for the company.
Jack adds, “Warstic is incredibly inspiring to me, and I think we can make beautiful objects for not only professionals, but also young children just beginning to understand how important the tools of the trade are to their passion for competition.”