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JAY-Z’s debut album celebrated with Urban Outfitters line

Jay-Z’s classic album Reasonable Doubt has been celebrated with a new merchandise line in collaboration with officials at Urban Outfitters.
The rap mogul’s former business partner, Roc-A-Fella Records co-founder Kareem ‘Biggs’ Burke, has teamed up with retail executives to launch the limited edition collection to honour the superstar’s 1996 debut.
The eight-piece range features a hoodie and T-shirt, priced at $64 (£49) and $29 (£22), bearing the album’s cover art, while a $29 T-shirt features the Can’t Knock the Hustle lyrics, “Let’s get together and make this whole world believe us”.
“I wanted to partner with a retailer that speaks to the everyday consumer by offering quality at an affordable price point,” Burke shared on Instagram alongside a post advertising a Reasonable Doubt bomber jacket.

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