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Jessica Alba’s company sues baby toy manufacturer

Jessica Alba’s The Honest Company is suing a baby toy manufacturer for allegedly ripping off its name and logo design.
The business is accusing fellow Delaware firm JAKKS Pacific of trying to make people think their line of Honestly Cute toddler toys and strollers are associated with them, according to legal documents obtained by TMZ.com.
It is also claimed in the lawsuit that a floral design used in their packaging is too similar to one The Honest Company has trademarked. The firm, which was co-founded by the 36-year-old actress in 2011, is demanding JAKKS changes the brand name, redesigns its packaging, and is also asking for undisclosed damages.
This isn’t the first legal battle the company has faced this year (17). In September, executives at Alba’s firm filed a lawsuit against the bosses of Colorado-based company Honest Herbal, which sells cannabinoid rich hemp products such as oil and lotions, for trademark infringement, according to TMZ.com.
Execs claim they sent a cease and desist letter to Honest Herbal bosses earlier in September warning that they would take legal action if they didn’t drop the Honest name. This notice was reportedly ignored.
In their lawsuit, they are seeking financial compensation and a judge to issue an order banning the company from using the Honest name.

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