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“Journey To Mordor” Sweepstakes Rules and Regulations

1. NO PURCHASE OR
PAYMENT NECESSARY TO ENTER OR WIN THIS SWEEPSTAKES:
“Journey To Mordor”
Sweepstakes (the “Sweepstakes”) is sponsored by Hollywood.com, Inc., having its
principal place of business at 2255 Glades Road, Suite 221 A, Boca Raton, Florida
33431. The Sweepstakes entry period begins on December 1, 2003 at 5:00 p.m. (Eastern
Time) and ends on January 2, 2004 at 11:59 p.m. (Eastern Time) (such period, the
“Entry Period”).

(a) Online Entries: To enter the Sweepstakes online,
visit the Sweepstakes Site at https://www.hollywood.com/movies
in Hollywood.com’s World Wide Web site on the Internet (http://hollywoodcom.wpenginepowered.com)
during the Entry Period. All of the Sweepstakes information will be posted at
the Sweepstakes Site throughout the Entry Period. To be eligible to participate,
each entrant will be asked to submit an official entry form, which may include,
among other things, his/her name, address, e-mail address, date of birth and
related registration information as prompted (the “Official Entry Form”). A
random drawing of the winners will take place on January 12, 2004. Participants
may enter only once during the Entry Period. Limit of one entry per person and
per household, regardless of method of entry. Duplicate entries from the same
e-mail address/household will be automatically eliminated. Where a dispute arises
about who submitted an online entry, the entry will be deemed submitted by the
authorized account holder of the corresponding e-mail account. The authorized
account holder shall be the natural person to whom the applicable email address
has been assigned by the Internet access provider, service provider, or other
online organization responsible for assigning e-mail addresses for the domain
associated with the submitted e-mail address. A potential winner may be requested
to provide the Sponsor with proof that the potential winner is the authorized
account holder of the e-mail address associated with the winning entry. Online
entries must be received by 11:59 p.m. Eastern Time, January 2, 2004. Odds of
winning depend on the number of eligible entries received and are equal regardless
of method of entry. Any online Official Entry Forms received after 11:59 p.m.
(Eastern Time) on Friday, January 2, 2004 will not be eligible to be included
in the drawing and shall be disregarded. The above-noted January 2, 2004 deadline
is final.

(b) Mail-In Entries: Participants may also enter
by hand printing their name, date of birth, address and telephone number on
a postcard or in a letter and mailing it to Entry, “Journey To Mordor” Sweepstakes,
Hollywood.com, Inc., 2255 Glades Road, Suite 221A, Boca Raton, Florida 33431.
All mailed entries must be postmarked by no later January 2, 2004 and received
no later than 5:00 p.m. January 9, 2004. Any mailed entries received after 5:00
p.m. (Eastern Time) on January 9, 2004 will not be eligible to be included in
the drawing and shall be disregarded. Participants may enter only once during
the Entry Period. Limit of one entry per person and per household, regardless
of method of entry. Duplicate entries from the same mailing address/household
will be automatically eliminated. Odds of winning depend on the number of eligible
entries received and are equal regardless of method of entry.

2. ELIGIBILITY: This Sweepstakes is open to any individual who is, as of the beginning of the
Entry Period (a) a legal resident of the continental U.S. (excluding Alaska, Hawaii,
Rhode Island, Guam, Puerto Rico, and all other U.S. territories and possessions)
(the “Eligibility Area”); and (b) 18 years of age or older as the date of entry.
Employees, officers, directors and agents (and their immediate families and household
members regardless of where they live, or members of the same households (whether
related or not)) of Hollywood Media Corp., New Line Cinema, AOL Time Warner, and
their respective divisions, affiliates, subsidiaries, agents and advertising agencies
(collectively, the “Sweepstakes Providers”), are not eligible to participate in
the Sweepstakes or to win any prize. VOID OUTSIDE OF THE ELIGIBILITY AREA AND
WHERE PROHIBITED OR RESTRICTED BY LAW. All applicable federal, state and local
laws and regulations apply.

3. PRIZES: One (1) Grand Prize winner
shall receive an “Journey To Mordor” Prize Pack which contains: (a) one (1) “Gollum”
Fossil watch; (b) one (1) “The Lord of the Rings: The Two Towers” extended edition
DVD gift set; (c) one (1) “The Lord of the Rings: The Fellowship of the Rings”
extended edition DVD; (d) one (1) “The Lord of the Rings: The Return of the King”
complete teaser poster set; (e) one (1) “The Lord of the Rings: The Return of
the King” long-sleeved shirt; and (f) one (1) “The Lord of the Rings: The Return
of the King” CD soundtrack. Approximate retail value of the Grand Prize is $348.79.
Fifteen (15) runners up will each receive a “Journey Ends” gift pack, which includes:
(a) one (1) “The Lord of the Rings: The Return of the King” movie poster; (b)
one (1) “The Lord of the Ring: The Return of the King” CD soundtrack; (c) one
(1) “The Lord of the Rings: The Two Towers” DVD; and (d) one (1) “The Lord of
the Rings” Christmas ornament. Approximate retail value of each “Journey Ends”
runner up gift pack is $65.88, with an aggregate value for all runners up prizes
of $988.20. Total approximate retail value of all prizes is $1336.99. All prizes
listed above are subject to certain restrictions and qualifications of the Sweepstakes
Providers. Except where otherwise expressly noted in these Official Rules, the
selection of all vendors, prizes, products and services is subject to the Sweepstakes
Providers’ sole and absolute discretion. Prizes (and/or any portion thereof) are
nontransferable and non-exchangeable. No substitutions or cash redemption of prizes
are permitted except that Hollywood retains the right to substitute a prize of
comparable or greater retail value (or at Hollywood’s election, the cash value
of the applicable prize). Additional restrictions may apply.

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4. PRIZE DRAWING: The potential Prize Winners will be selected in a random drawing
from all entries received that are eligible for the drawing. The drawing will
be held after 5:00 p.m. Eastern Time on January 12, 2004. The drawing will be
conducted by Hollywood.com, Inc. (together with its divisions, affiliates, officers,
subsidiaries, agents and employees, “Hollywood”) whose decisions are final and
binding on all aspects of this Sweepstakes. The potential Prize Winners will be
notified on or about January 13, 2004, by e-mail, mail and/or telephone. Failure
of the potential Prize Winners to respond within ten (10) days from such notification
referred to above may result in disqualification and the selection of alternate
Prize Winners. Alternate Prize Winners will be selected in the event the prize
cannot be awarded to the potential Prize Winners drawn.

5. CONDITIONS, DISCLAIMERS, AND LICENSE: By entering this Sweepstakes, each entrant
agrees to be bound by these Official Rules and by all decisions of the Sweepstakes
Providers (which decisions are final and binding on all matters relating to the
Sweepstakes, including fact, interpretation, eligibility, procedure and fulfillment),
and to comply with all applicable federal, state and local laws and regulations.
In the event of non-compliance, the potential winner will be disqualified and
alternate prizewinners may be selected. Entries and other submitted materials
become the property of the Sweepstakes Providers and/or its promotional partner(s)
and will not be acknowledged or returned. Neither the Sweepstakes Providers nor
Internet access providers are responsible for incomplete, late, lost, stolen,
misdirected or postage-due mail or for any technical malfunction, human or other
error, lost/delayed data transmission, omission, interruption, deletion, defect,
or line failure in connection with any telephone network, computer equipment,
software or any combination thereof. Entries are void if unreadable, inaccurate,
mutilated, tampered with, forged, mechanically reproduced, irregular in any way,
or otherwise not in compliance with these Official Rules. The Sweepstakes Providers
make no warranties, and hereby disclaim any and all warranties, express or implied,
concerning any prize furnished or made available in connection with the Sweepstakes.
Although Hollywood attempts to ensure the integrity of the Sweepstakes, the Sweepstakes
Providers are not responsible for the actions of entrants or other individuals
in connection with the Sweepstakes, including entrants’ or other individuals’
attempts to circumvent the Official Rules or otherwise interfere with the administration,
security, fairness, integrity, or proper conduct of the Sweepstakes. The Sweepstakes
Providers are not responsible for injury or damage to entrant’s or to any other
person’s computer(s), other equipment, or person(s), related to or resulting from
participation in the Sweepstakes or downloading materials from or using the Sweepstakes
Site. If, for any reason, the Sweepstakes is not capable of running as planned
by reason of damage by computer virus, worms, bugs, tampering, unauthorized intervention,
fraud, technical limitations or failures, strikes, industry conditions, bankruptcy
or liquidation, marketplace demands, applicable law, unforeseen obstacles, or
any other causes which, in the sole opinion of Hollywood, could corrupt, compromise,
undermine, or otherwise affect the administration, security, fairness, integrity,
viability, or proper conduct of the Sweepstakes, Hollywood reserves the right
in its sole and absolute discretion to cancel, terminate, modify, or suspend all
or any part of the Sweepstakes, and in the event of cancellation or termination,
to select the winners from among all eligible, non-suspect entries received up
to the time of such cancellation or termination. Proof of mailing or submitting
entry will not be deemed receipt of such entry by the Sweepstakes Providers. All
taxes (including without limitation Federal, state and local taxes) in connection
with any prize, and the reporting consequence thereof, are the sole responsibility
of the Prize Winners. The Prize Winners at the sole discretion of Hollywood may
each be required to sign a notarized affidavit of eligibility and compliance with
these Official Rules, liability release, publicity release (unless prohibited
by law), address verification and other registrations and participation information
requested by Hollywood and the other Sweepstakes Providers (unless prohibited
by law). You are not a winner until your submissions are validated. Failure to
complete, sign and return all required documents within fourteen (14) days of
delivery to potential winner’s claimed address or return of prize or prize notification
as undeliverable may result in disqualification and selection of an alternate
winner, at the sole discretion of Hollywood. By entering this Sweepstakes, unless
prohibited by law, each potential winner consents to use by the Sweepstakes Providers
of his/her respective name, voice, photograph and/or likeness for advertising
or publicity purposes for this and similar promotions without compensation and
the potential winner may be required to provide a signed release acknowledging
such consent. Moreover, by entering this Sweepstakes, unless prohibited by law,
the potential prize winners agree to grant to the Sweepstakes Providers, and their
respective licensees, affiliates, and assigns, the right to print, publish, broadcast,
and use, worldwide in any media now known or hereafter developed, including without
limitation the World Wide Web, at any time or times, the prize winners’ respective
name, likeness (actual or simulated), voice (actual or simulated), and biographical
information as news or information and for advertising and promotional purposes
without additional consideration; and further without such additional compensation,
appear for, or provide biographical information for use in, any presentation or
other activity which may include filming/audio/video/electronic or other recordings
and/or interviews, as may be determined from time to time by Hollywood in its
sole discretion.

6. CONDUCT: THE OFFICIAL RULES WILL BE POSTED
AT THE SWEEPSTAKES SITE THROUGHOUT THE ENTRY PERIOD. BY ENTERING AND PARTICIPATING
IN THIS SWEEPSTAKES, EACH ENTRANT REPRESENTS AND WARRANTS THAT ALL INFORMATION
PROVIDED BY ENTRANT IN CONNECTION WITH THE SWEEPSTAKES IS TRUE, ACCURATE AND COMPLETE.
THE SWEEPSTAKES PROVIDERS RESERVE THE RIGHT, AT ANY TIME AND AT THEIR SOLE DISCRETION,
TO DISQUALIFY AND/OR DEEM INELIGIBLE TO PARTICIPATE IN THIS SWEEPSTAKES OR ANY
FUTURE SWEEPSTAKES OR OTHER PROMOTIONS OF THE SWEEPSTAKES PROVIDERS, ANY INDIVIDUAL
IT SUSPECTS: TO BE TAMPERING WITH THE ENTRY PROCESS OR THE OPERATION OF THE SWEEPSTAKES
OR THE SWEEPSTAKES SITE; TO BE ACTING IN VIOLATION OF THE OFFICIAL RULES OR THE
SWEEPSTAKES SITE’S TERMS OF SERVICE, PRIVACY POLICY OR OTHER TERMS, CONDITIONS
OR GUIDELINES; TO BE ACTING IN BAD FAITH OR IN A DISRUPTIVE MANNER, OR WITH THE
INTENT TO ANNOY, ABUSE, THREATEN OR HARASS ANY OTHER PERSON; TO HAVE FAILED TO
AGREE TO THESE OFFICIAL RULES; OR TO BE IN VIOLATION OF THESE OFFICIAL RULES.
ANY ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE ANY INTERNET
SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES IS A VIOLATION OF
THESE OFFICIAL RULES AS WELL AS CRIMINAL AND CIVIL LAWS. SHOULD HOLLYWOOD BELIEVE
OR BECOME AWARE THAT SUCH AN ATTEMPT HAS BEEN, IS BEING, OR WILL BE MADE, HOLLYWOOD
RESERVES THE RIGHT TO SEEK REMEDIES AND DAMAGES FROM ANY RESPONSIBLE ENTRANT(S)
AND OTHER RESPONSIBLE INDIVIDUAL(S) IN THE ATTEMPTED DAMAGE TO THE FULLEST EXTENT
PERMITTED BY LAW, INCLUDING WITHOUT LIMITATION CRIMINAL PROSECUTION.

7.
RELEASE AND INDEMNIFICATION:
BY ENTERING THE SWEEPSTAKES, ENTRANTS RELEASE
AND HOLD THE SWEEPSTAKES PROVIDERS HARMLESS FROM AND AGAINST ANY AND ALL LOSSES,
DAMAGES, RIGHTS, CLAIMS, AND ACTIONS OF ANY KIND ARISING IN WHOLE OR IN PART,
DIRECTLY OR INDIRECTLY, FROM THE SWEEPSTAKES OR PARTICIPATION IN ANY SWEEPSTAKES-RELATED
ACTIVITY (INCLUDING WITHOUT LIMITATION THE REMOVAL FROM THE SITE OF, OR DISCONTINUATION
OF ACCESS TO, ANY MATERIALS), OR RESULTING DIRECTLY OR INDIRECTLY, FROM ACCEPTANCE,
POSSESSION, USE, OR MISUSE OF ANY PRIZE AWARDED IN CONNECTION WITH THE SWEEPSTAKES,
INCLUDING WITHOUT LIMITATION PERSONAL INJURY, DEATH, AND/OR PROPERTY DAMAGE, AS
WELL AS CLAIMS BASED ON PUBLICITY RIGHTS, DEFAMATION, AND/OR INVASION OF PRIVACY.

8. LIMITATION OF LIABILITY: IN NO EVENT WILL THE SWEEPSTAKES
PROVIDERS BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES OR LOSSES OF ANY KIND, INCLUDING
WITHOUT LIMITATION DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES,
ARISING OUT OF ANY ACCESS TO AND/OR USE OF THE SWEEPSTAKES SITE, THE DOWNLOADING
FROM AND/OR PRINTING MATERIAL DOWNLOADED FROM THE SWEEPSTAKES SITE, THE REMOVAL
FROM THE SWEEPSTAKES SITE OF, OR DISCONTINUATION OF ACCESS TO, ANY MATERIALS,
OR THE ACCEPTANCE, POSSESSION, USE, OR MISUSE OF, OR ANY HARM RESULTING FROM THE
ACCEPTANCE, POSSESSION, USE OR MISUSE OF, OR PARTICIPATION IN, ANY PRIZE AWARDED
IN CONNECTION WITH THE SWEEPSTAKES. WITHOUT LIMITING THE FOREGOING, THE SWEEPSTAKES,
ALL PRIZES, AND ALL MATERIALS PROVIDED ON OR THROUGH THE SITE ARE PROVIDED “AS
IS” WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, AND THE SWEEPSTAKES
PROVIDERS HEREBY EXPRESSLY DISCLAIM ANY AND ALL SUCH WARRANTIES, INCLUDING WITHOUT
LIMITATION THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR
PURPOSE, AND NON-INFRINGEMENT.

9. GOVERNING LAW: The Sweepstakes
and these Official Rules are governed by and shall be construed in accordance
with the substantive laws of the State of Florida (as distinguished from the choice
of law rules) and the United States of America applicable to contracts made and
performed entirely in Florida and where the relevant contacts are with such state.
All applicable federal, state, and local laws and regulations apply.

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10. MISCELLANEOUS:

(a) Privacy: Information submitted in
connection with the Sweepstakes will be treated in accordance with these Official
Rules and Hollywood’s Privacy Policy (as may be amended from time to time), currently
located at https://www.hollywood.com/static/about-us;
and also in accordance with the consent given by entrants at the time of entry;
provided, that in the event of any conflict between these Official Rules and such
Privacy Policy, the terms and conditions of these Official Rules shall prevail.

(b) Severability; Headings: If any provision of these Official
Rules is found to be unlawful, void, or for any reason unenforceable, then that
provision shall be deemed severable from these Official Rules and shall not affect
the validity and enforceability of any remaining provisions. Headings and captions
are used in these Official Rules solely for convenience of reference, and shall
not be deemed to affect in any manner the meaning or intent of these Official
Rules or any provision hereof.

(c) Winners: For a list of winners,
send a self-addressed stamped envelope after January 13, 2004 to: Winners List,
“Journey To Mordor” Sweepstakes, Hollywood.com, Inc., 2255 Glades Road, Suite
221A, Boca Raton, Florida 33431. Requests for Winners List must be received by
February 13, 2004.

(d) Rule Requests: To receive a copy of these
complete rules, send a self-addressed, stamped envelope to: Official Rules, “Journey
To Mordor” Sweepstakes, Hollywood.com, Inc., 2255 Glades Road, Suite 221A, Boca
Raton, Florida 33431. Requests for Official Rules must be received by February
13, 2004. VT residents may omit return postage.

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