Michelle Pfeiffer has announced her first foray into fragrance with the new Henry Rose collection.
The line is set to be a gamechanger in the celebrity fragrance world, as it will be the first fine fragrance collection to be verified by the Environmental Working Group.
The actress has been quietly working on a run that complies with the EWG’s strictest health and safety standards for the past seven years, after the Scarface star developed a deep interest in ingredients in her beauty products following the birth of her children.
“Honestly, if I’d never had children, I’m not sure that I would have become so enlightened about ingredients and safety,” Pfeiffer told WWD. “I kept thinking back to the genesis, and it was my kids.”
The 60-year-old went on to detail that she had approached EWG’s president and co-founder Ken Cook about the project back in 2012, but he denied the opportunity until 2016, when the organization had established the verification program.
The Ant-Man and the Wasp actress claimed that she persisted with the endeavour because she was unhappy with the toxicity levels in perfumes available on the market, and wanted to produce a product that was “100 per cent transparent”.
“I started looking for fragrance-free products and I stopped wearing perfume,” she reflected. “Cut to many years later, I decided I would see if it were possible to develop a fragrance.”
The Henry Rose collection, which gets its title from The Age of Innocence star’s children’s middle names, launches with an initial run of five scents priced at $120 and is available online now.