Michelle Pfeiffer announces foray into fragrance with Henry Rose collection


Michelle Pfeiffer has announced her first foray into fragrance with the new Henry Rose collection.

The line is set to be a gamechanger in the celebrity fragrance world, as it will be the first fine fragrance collection to be verified by the Environmental Working Group.

The actress has been quietly working on a run that complies with the EWG’s strictest health and safety standards for the past seven years, after the Scarface star developed a deep interest in ingredients in her beauty products following the birth of her children.

“Honestly, if I’d never had children, I’m not sure that I would have become so enlightened about ingredients and safety,” Pfeiffer told WWD. “I kept thinking back to the genesis, and it was my kids.”

The 60-year-old went on to detail that she had approached EWG’s president and co-founder Ken Cook about the project back in 2012, but he denied the opportunity until 2016, when the organization had established the verification program.

The Ant-Man and the Wasp actress claimed that she persisted with the endeavour because she was unhappy with the toxicity levels in perfumes available on the market, and wanted to produce a product that was “100 per cent transparent”.

“I started looking for fragrance-free products and I stopped wearing perfume,” she reflected. “Cut to many years later, I decided I would see if it were possible to develop a fragrance.”

The Henry Rose collection, which gets its title from The Age of Innocence star’s children’s middle names, launches with an initial run of five scents priced at $120 and is available online now.