Muhammad Ali & grandson star in Louis Vuitton ad

Boxing great Muhammad Ali is the latest superstar to appear in an advertising campaign for luxury brand Louis Vuitton.

Following in the footsteps of Jennifer Lopez, Angelina Jolie and Keith Richards, the legendary fighter takes centre stage in the company’s new promo shoot, which was snapped by celebrated photographer Annie Leibovitz at the star’s home in Arizona.

Ali also uses the advert to introduce a new generation of his family – one of his grandsons wears a pair of boxing gloves in the image.

Yves Carcelle, Chairman of Louis Vuitton, says, “Muhammad Ali is the epitome of an outstanding personality – a true living legend in boxing and far beyond.

“We are honoured that he agreed to be photographed for the Core Values campaign, and delighted with the way this beautiful portrait of the champion and his grandson captures the idea of transmission, which is of great significance to Louis Vuitton.”