Rascal Flatts star Jay Demarcus is launching a Christian music label.
Veteran Christian hitmakers Avalon and newcomer Lauren James will be the first signings to the singer’s Red Street Records.
“It’s been a long time coming,” the country star tells Billboard. “I’ve thought about doing it for several years and the timing just never seemed right and now the pieces fell into place… I’m really happy about it.
“With Christian music… I feel the real estate is wide open for a new company to come in that really is unconventional and not beholden to a larger label that is controlled by a larger label and has to move slowly. We’re small enough and streamlined enough I feel we can move quickly on something when we are passionate about it.”
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