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Robert Pattinson unveiled in cinematic campaign for Dior Homme

Robert Pattinson posed against the backdrop of Paris’ cinematic streets for Dior Homme’s new campaign.
The British actor was signed as the face of the label’s fragrance back in 2013 and also models its ready-to-wear collections as of March this year (16).
For his latest shoot, movie star Robert poses in sunglasses at night while modelling some sleek pieces by the brand, including a biker jacket and a tuxedo. The 30-year-old loved the intimate settings of the narrow side streets that run between the city’s Rue de Lille and the Rue de Verneuil.
German designer Karl Lagerfeld, who has helmed previous campaigns, shot this particular editorial with a film-noir effect outside his photo studio in Paris’ Left Bank.
“I’m always floored at the undeniable beauty of Paris. And at night in the alleys and the side streets, emptied of crowds, it’s almost more breathtaking,” he gushed to WWD. “Contrasting shadows make everywhere you look seem like a frame from a movie.”
Dior Homme creative director, Kris Van Assche, described Pattinson as a “rebellious contemporary icon” who is a big part of “the exploration of the diversity of the Dior Homme man.”
While Lagerfeld shared of the Twilight star: “(Robert) is very easygoing and easy to photograph. But at the same time there is something mysterious about him, which I love. His profile is the modern version of an antique coin.”
The campaign will be unveiled on Saturday (01Oct16) in fashion glossies including GQ China, Italy’s Style Magazine and Esquire Big Black Book in the Middle East.

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