Roberts recreates author Elizabeth Gilbert’s year-long cultural and spiritual trip to India, Italy and Bali in the movie and producers of the film have given various companies rights to link new products to the film.
U.S. chain Cost Plus will offer exclusive furnishings, replicas of those featured in the film, Dogeared jewellers are offering Eat, Pray, Love bracelets and necklaces inspired by the film and there will even be an eau de parfum from Fresh, T-shirts from Signorelli, and Eat, Pray, Love tea.
Furthermore, bosses at STA Tours will soon be offering the Eat, Pray, Love Experience – the chance to dine in Italy, meditate in India and fall in love with Bali.
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